Christmas Edition: ALDI's Infinity Ham
ALDI is embracing the Christmas spirit once again with the latest installment of their "More the Merrier" campaign.
The Biggest Beer Launch in 10 Years
Iron Jack is a beer created by the Legendary Brewing Company, and its purpose was to be the beer for the dependable, hard-working Aussie bloke. Was it successful? The results speak for themselves.
Get Into What You ♥
Shortly after removing like counts from their platform, Instagram is now running a campaign that centres around likes - specifically the ❤️ symbol which appears when you like a post.
Singapore Airlines #1 for Customer Experience
Is your business struggling to keep up with the continually rising standards and expectations of customers? You're not alone.
SAMSUNG'S NOT-SO-SUBTLE SPONSORED VIDEOS
To promote their latest phone, Samsung has taken to the new viral video sharing app TikTok with their #SubtlySponsoredPost campaign, where they invited TikTok users to create their own sponsored videos through their original video 'teaching' users how to make subtly sponsored videos, which ultimately, weren't all that subtle.
Screw a Six-Pack! Corona's Beer Cans Stack
Corona's 'Extra' cans have a new design, allowing them to screw on top of each other instead of being held together by plastic or another form of disposable packaging. This new invention, coined the 'Fit Pack', is still in the testing phase but is already making a positive impact on the industry's plastic waste problem.
Power Company Giving Out Free Power
Powershop's Free Power Mode is a celebration of renewable energy across Australia, which they have brought to life in the form of a tactical campaign that can be distributed in accordance with the wind conditions.
Omega's Claim to Fame: Apollo 11
The watch brand 'Omega' is known for a number of different things, from product placements in Bond movies to celebrity endorsements and more, but the most prominent one is their link to NASA and the space journeys.
Ryan Reynolds Does Content Marketing Right
Pokémon: Detective Pikachu is the latest victim of Ryan Reynolds' unorthodox marketing antics, with Reynolds leaking 100 minutes of the movie on twitter. The marketing approach to Detective Pikachu certainly couldn't be described as standard, but this is exactly what we've come to expect of Ryan Reynolds.
How does your website rank on mobile?
Chances are your website doesn't rank quite as highly on a mobile search. In fact, recent research has revealed that only 13% of websites actually retain their desktop rank when searched for on mobile. This is because Google favours websites that are mobile-friendly.
‘You Don’t Know Where That’s Been’
Pine O Cleen has released a new TV campaign, titled ‘You Don’t Know Where That’s Been’, focusing in on the ‘gross’ aspect of germs and cleaning in the Australian household.
60 YEARS OF MINI CUSTOMER STORIES
Storytelling can be a very powerful form of Marketing, and the team at Mini Australia are acutely aware of this, leveraging it to create their 'Unexpected. Expected.' campaign.
Telstra REALLY wants you to see this text
Chances are you have heard something about this text by now, because Telstra certainly isn't holding back.
Facebook Fined $5 Billion
Facebook has been under fire a lot lately, and it's only getting harsher as the company faces fine of up to $5 billion in light of the Cambridge Analytica data scandal.
Popular brands reference 'Game of Thrones'
With the final season of Game of Thrones now showing, a number of popular brands have jumped on the Game of Thrones bandwagon with their marketing. Here are 2 ways brands saluted the final release.
AAMI and Spotify Keep Victoria Safe
AAMI has teamed up with Spotify to warn listeners as they approach dangerous driving areas in Victoria through the Labour Day long weekend.
'Inconvenience Stores' - a reason to ride again
Swann Insurance has been providing motorcycle insurance to their loyal customers for over 50 years. But like every industry, motorcycle insurance has become highly competitive. This lead to a situation where, in order to retain their relevance and their market share, Swann Insurance had to reposition their brand.
Are You Marketing Properly?
Social media is used by so many businesses today, but ask yourself: are you using it properly or are you just 'ticking the box'?
The... Beers Are Better?
Hungry Jack's has paid homage to the famous VB tagline 'a hard-earned thirst needs a big cold beer' in a playful re-imagining titled 'A Hard Earned Hunger Needs a Big Juicy Whopper'.
Marketing to a Changing Generation
Gen Z is rapidly becoming a very large part of our marketing audience, but are we catering to them in our marketing? To win over this generation, we can't take the same approach as with Millennials.
Subway's World Sandwich Day Campaign
Subway, the biggest and most well-known sandwich brand in the world, struggles in Australia amongst other fast food brands, cafés and other places. To stand out from the crowd, they launched the 'Subway Live Feed' on World Sandwich Day.
Email Marketing: More Than CTR
Sometimes we put too much effort into getting the ideal click-through rate when we should really be focussing on other more important statistics in our email campaigns.
VB Anthem Remix
The first ad featuring the brand tagline ‘a hard-earned thirst needs a big cold beer’ appeared in 1968. But now, VB is asking its drinkers for their own take on the anthem.
The Biggest Big Mac Ever!
On the 31st of October, McDonald's Australia projected a REALLY Big Mac onto the side of the Westfield Sydney Tower to launch their '30 Days, 30 Deals' promotion.
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"Points are Pointless"
ALDI, in their latest move as part of their "Good Different" brand campaign, have called out other supermarkets and their loyalty schemes.
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The True Spirit of Alpine Australia
Mount Hotham saw the importance in embracing a genuine Australian ski resort experience, distinguishing themselves both from overseas ski resorts and other Australian ski resorts.
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Be a Polished Man
The owners of East 9th Brewing - Josh Lefers, Stephen Wools and Benjamin Cairns - are painting their fingernails blue until the end of October to increase awareness for the Polished Man campaign.
Hyundai Saves the Back Seat
Hyundai has launched its latest campaign for their new Santa Fe SUV, instituting peace in the tumultuous back seat.
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Keeping the Jingle Alive
In recent times creative marketing has seen huge leaps forward, and jingles have taken a back seat role. However, SPC is a company who appreciates the value of branding and music.
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Innovative Influencer Marketing
In 2017, Smiths in partnership with Social Soup released Sunbites Snack Crackers. To create awareness and relevance around their range, Social Soup delved into the domain of digital sampling.
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Dove + Cartoon Network = Positivity!
Dove has partnered with Cartoon Network’s Program 'Stevens Universe', releasing a series of short films to promote body positivity in young audiences.
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