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  6 · 11 · 2019




Shortly after removing like counts from their platform, Instagram is now running a campaign that centres around likes - specifically the ♥ symbol which appears when you like a post.

The campaign features Australian names including rapper Tkay Maidza, along with internationally known artists such as Foster The People, Lil Pump, The Weeknd and more. It is designed to highlight the broad range of content available and interests that can be engaged with on the platform.

Instagram values their Australian market, and they wanted to launch one of their first campaigns here to showcase the Australian Instagram community. However, is a like-centred campaign appropriate in the midst of their controversial decisions to remove like counts?

Playing to your strengths and being consistent in your message is crucial in your marketing campaigns. Don't send mixed messages.

Let's help you get your story straight.

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