Please Note, as this is an archive, some links may be outdated

  3 · 07 · 2019




Pine O Cleen has released a new TV campaign, titled ‘You Don’t Know Where That’s Been’, focusing in on the ‘gross’ aspect of germs and cleaning in the Australian household.

The campaign includes 2 TV ads, each telling the gross and graphic history of a common, seemingly innocent household object.

Instead of going for the classic "grubby toilet" or "crayon on the walls" approach, Pine O Cleen decided to take the unique yet relatable angle of foreign objects being brought into the home and the threat of malicious micro-organisms that may be hitching a ride on them.

"There’s something much grosser about a stranger’s germs than our own. I once witnessed my son crawl under the seats at an airport and come out chewing gum. We’re hoping this campaign elicits the same reaction that I felt after seeing that."

It's time to get clever with creating unique messages
that can't be unseen or easily forgotten.

Let's make permanent memories together.

  View this email in your browser | unsubscribe from this list | unsubscribe from all lists