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8th FEB 2018 // EDITION #210

Your Creative Cube

It's Better To Be Water Safe, Not Sorry

In response to a horror holiday season last year, the NSW Government has launched a campaign to help reduce the amount of drowning deaths in the state’s waters.

The 2016-17 summer saw 41 people drown in NSW, making it the second most deadly summer in the last 10 years. Between Christmas and New Year, 17 people drowned in nine days. This represents a 325% increase on the 10 year average.

The campaign is centred around three key risk factors: drinking and taking drugs around water, swimming at unpatrolled beaches, and parents leaving their kids unsupervised around water.

“When people die in road accidents, it is part of our culture to show our grief by placing crosses and flowers at the sites where they died. As a passing driver, you can’t help but to slow down, impacted by the loss of another human’s life. We borrowed from this cultural insight and applied it to drowning to warn others about the danger that can lie in familiar waters”

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