KFC is Challenging You to Beat the Ref!
KFC has developed a new Viewer Verdict app that will put fans in the NRL video referee's shoes, allowing them to decide "Try" or "No Try" while official decisions are pending.
This will give fans a taste of how tough the job of the video ref really is. Plus, it gives fans something fun to do while waiting for the official NRL decision.
Each decision enters the user into the running to win a total of $80 000 in prizes, with more than 20 winners per week. The app launched at the beginning of NRL's Round 10 and has already amassed over 10 000 sign-ups and 13 400 verdicts across 3 rounds.
"We know KFC lovers are sports mad and wanted to reach NRL fans who love our brand and reward them for their loyalty." - Angela Richards, CMO at KFC