Australia's COVID-19 vaccination ads are attracting some interesting attention this week
A handful of new ads encouraging Australians to get the COVID-19 vaccination have launched this week. But are they attracting the right attention?
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ITS TIME TO PINPOINT YOUR MARKETING ISSUES TODAY!
Sometimes its confusing to pinpoint what might be working and what isn’t working for your brand.
What a $23.9 million campaign budget looks like.
The public health campaign launches across a variety of mediums, including television, radio, press, digital, social, mobile, search and out of home this month. It is designed to keep Australians fully informed about the vaccine and when, how and where to get the jab.
Is your brand looking tired?
For many brands to redesign something that has been recognised for a long time is a bold move.
When customers benefit, businesses benefit. Do you want to know how?
I know I know most of you, if not all of you are tired of hearing the word Pandemic or COVID 19 and yes this disruption and continues to be a
right pain in you behind or at least at this point exhausting in the way that it is most certainly consuming our everyday lives, every
minute of the day.
McDonald’s ‘green’ flagship store revealed in Victoria
McDonalds never ceases to amaze us with their innovation, relevance and the ability to continue to meet their consumers needs.
In with the new and out with the old!
2021 has arrived and, out with the old and in with the new has never been more wished for.
There are certain elements of website design that are here to stay, fast speeds, easy navigation, and increased security, as well as the
rise of the battery saving, eye-saving dark mode.
Customers will act different in 2021.
There are big changes coming within the data landscape, and to meet them head-on, a key objective for many forward-thinking brands has been a renewed focus on digital transformation and the ethical collection, management, and use of first-party consumer data.
Christmas Social Media Campaigns...
This year has been filled with so many ups and downs for many Australian businesses.
Hearing your customers calls
You may have been told since the beginning of time that ‘the customer is always right’ perhaps this has been more about the consumer knowing what they want.
Connecting to your consumer
Has your business completely changed the way you communicate with your customers in 2020?
How to become better attuned to the evolving needs of our customers
Are you left wondering where to focus your efforts to generate customer relationships in a challenging economic environment?
Burger King Has Done It Again!!
2020 may have left businesses wondering how they’ll get their brand in front of their customers.
Your brand matters more than ever in a recession
Businesses will need to become highly flexible and agile to navigate their way forward.
Your Customers Have Changed!
Has the pandemic made your customers less able and less willing to spend than before?
Preparing your business post COVID-19 with Google Ads
s your business pivoting as you prepare for a post COVID-19 world?
You're not alone. Did you know Google Ads remains a key reason why so many online businesses are successful. Did you just think "Not
interested, I'm not an online business" ... WRONG!
Branding a nation
The dust has settled on Australia’s new logo and the reviews by the public and marketers alike have been scathing.
Humanise your business in turbulent times
Accounting software giant Xero just released an original music track in honour of accountants and bookkeepers supporting small businesses after one of the toughest years on record.
Mum! Whats For Dinner?
In light of the current world situations, Covid-19 has forced many brands and businesses to think creatively about their marketing.
Jump on the Vertical Bandwagon
Marketers understand the importance of video content, but brands must ‘think vertically’ in order to truly capture the attention of audiences.
Picking the Right Platform
The ‘Superdry My Way’ campaign combines a hero ambassador, influencer content, digital ads and a viral dance challenge.
Is your business on life support?
The coronavirus has forced many businesses to become more agile and remote. Retailers have had to pivot their business.
#StayHome
After the COVID-19 outbreak, it’s best to stay home these days to protect ourselves.
Humanise Your Brand Now or Sit Down!
These are very bizarre times. Not only are people worried about themselves or loved ones contracting a highly contagious virus, but they are also concerned about losing their livelihood.
How Brands Are Pivoting Right Now
Brands are quickly recognising that a new normal has fallen upon us and are reacting with a range of creative solutions
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