Marketing Mix Issue 189 - April 2021

Hi there,

Sometimes its confusing to pinpoint what might be working and what isn’t working for your brand, (especially in the digital age),  we can spend hours upon hours banging our heads against the wall trying to figure this out and then when we do figure it out and try something different, we are back to square one. "totally frustrating".

We are giving you the essential tips - yes essential tips, the exact same ones we use to go through and analyse your business and marketing every day, Now we can stop and think about what could be the true reason behind your marketing not working RIGHT NOW.

You can start with asking yourself the following: 

Do you have a winning message?

Have you built a brand that positions you as a trusted expert? Are you targeting the right market.

Are you nurturing relationships rather than pushing for a quick sale?

Are you reaching your target customers consistently or are you giving up too quickly?  

But really diagnosing your issue may be harder then you would think.. But really think about this.

1.
Is your message is confusing your consumers?

As business owners, sometimes we’re too close to the action. We spend so much of our time and energy working in our business that sometimes we forget how to communicate effectively to someone who doesn’t have that same level of familiarity  

2.
Your brand isn’t as attractive as it should be, are you neglecting your brand?

Customers and clients prefer to work with businesses that they know, like and trust. It’s important that you build a brand that positions you as likable and knowledgeable in your area of service. Consider using blog entries and video content to strengthen your brand and build trust with your audience.  

3.
Are you talking to the wrong audience?

Sometimes, the problem isn’t with your product, service or even your marketing campaigns. Sometimes the problem is that you’re pitching your business to the wrong audience -- one that doesn’t need your business.  

4.
You’re asking for too much all at once.
EG: Trying to generate a lead with out a proper funnel.

Most customers and clients take some time to make a purchasing decision. And the more significant their investment, the more time they typically take. This means, for example, that a good portion of the traffic to your website or your social media sites consists of people who are doing their research but aren’t ready to purchase yet.  

5.
You’re giving up too quickly -Are you allowing the time to truly see if your marketing is working?

Effective marketing requires repetition and consistency. It’s not enough to reach a prospective buyer once. It takes repeated touch points and engagements in order to drive action. You need to reach your target market repeatedly. And you need to do it through different channels - your website, social media platforms, email, direct mail, traditional advertising, WOM, referrals, Phone calls etc


Taking this on board you now have alot to think about with your business.
Lets see where we can go from here. 

We want to offer you a FREE (Yes, Free - No Obligation) 30 minute Strategy Session to evaluate your current marketing and see how you can improve to kick the goals you desire - like we have done for many businesses like yours time and time again!

TO AVOID MISSING OUT DUE TO THE CALENDER FILLING UP 
Book your call today. 

YES – LETS GET STARTED YES – LETS GET STARTED