Marketers understand the importance of video content, but brands must ‘think vertically’ in order to truly capture the attention of
Nearly 90 percent of Australians currently own a mobile phone and social media usage is at an all-time high. According to Sensis research,
more than a third of Aussies are accessing social media more than five times per day.
With this in mind, digital content from brands must be engaging, educational and entertaining. Most importantly, it must spark immediate
action from consumers — whether that be a click-through, a purchase or a sign-up. And the easiest way to do that is by leveraging video
The rise of mobile video
Video content is the most engaging format for brands to connect with consumers. Consumers’ attention spans are decreasing as social media
noise increases, allowing video to cut through the clutter. The length and format of video allow brands to better share their stories and
engage with an audience that’s used to mindlessly scrolling through its feeds.