Preparing your business post COVID-19 with Google Ads

18 Aug '20

Preparing your business post COVID-19 with Google Ads

Preparing your business post COVID-19 with Google Ads


Is your business pivoting as you prepare for a post COVID-19 world?
You're not alone. Did you know Google Ads remains a key reason why so many online businesses are successful. Did you just think "Not interested, I'm not an online business" ... WRONG!

This is how it works.

It runs on a pay-per-click marketing model with a very simple premise: You create ads and run them so that your web pages are more visible in the search results. This, in turn, means more prospects in your sales funnel. 

The problem is that while Google Ads can be a very lucrative way to make more money online or build awareness, you’re up against some fierce competition especially if your business rivals are running ads too. And they might be running them better than you, so if you're unsure, this might help.

  • When you bid on keyword sets, you’ve got the chance to check out which domains are showing on them. This will tell you who your relevant rivals are in the Google Ads game, therefore making it easier to identify them – and then learn from them.
  • You can use Google Ads to separate the wheat from the chaff. In other words, find out who your real competitors are, and who barely scrape the surface, and depending on your industry you might not have any local competitors. 
  • You can also use 'Google Ad’s Automated Search Impression Share reports' to help you track your best performing campaigns, keywords and ad groups. When there are changes, you’ll be notified via email.
  • Or you can discover keywords you might have missed.

At the heart of a good Google Ads campaign are relevant keywords. If your rivals are outperforming you, Google Ads is a great way to improve your visibility in the search engine and boost your brand and business awareness.

Sometimes your competition are doing things better then you are and it doesn't hurt to keep tabs on them, learn and improve by implementing your own campaigns from their mistakes. 

But you don't have to know all of this, after all it's what we do. 
Call us today for your creative Google advertising solutions. 
Phone: 02 6761 2222