Stawberry flavoured emphysema (Hard to ignore, isn't it)
It's one thing to send a message; it's another to make it land.
Why Digital Word of Mouth is becoming your strongest growth engine
When prices are similar, services look comparable, and every competitor appears credible online, what actually tips the scales? For most customers, the answer isn't always found in your marketing copy, it’s found in the experiences of others.
When the "Pied Piper" Met the Ad Watchdog
We all love a bit of "Aussie larrikin" humor in advertising - the kind that makes you lean in and have a laugh. That’s exactly why the recent Toyota HiLux “Pied Piper” ad caught our eye..
People don’t remember what you sold them. They remember how you made them feel.
In today’s crowded marketplace, people are no longer just buying a product or a service. They are buying a feeling, a story, and a sense of belonging. Consumers are hungry for connection, authenticity and moments they can step into
The future of search has arrived - ChatGPT is changing how people find and buy from brands
OpenAI has now flipped the digital marketing world on its head again as we officially entered what can be called the 'Answer Economy'. Instead of typing a query into Google and browsing endless results, users are now asking AI for recommendations and this could be a game changer for your business!
Building a business website that works
What’s essential, what can wait, and when to call in the experts Creating a great business website doesn’t have to be overwhelming. The key is knowing what you really need now and what can wait until later.
Bringing brands to life through Experience Marketing
Did I here you say - what's Experience Marketing? If yes, here's a story we'd like to share.
Google doesn’t owe you visibility. You earn it, every day and here's how!
Having a business with digital presence today, is like running a shopfront on a street that won’t stay still. One day, you’re on Main Street with hundreds of passersby. The next, you’re hidden in a back alley and no one walks by.
Made to Share Campaign
Cadbury Shows Us Why Chocolate Is Made to Share What makes a brand stand out in a sea of products? Sometimes, it’s not about launching something entirely new it’s about reminding people of the role your product already plays in their lives.
From Hoodies to Help: How Affiliate Marketing Can Make A Real Difference
Bunnings Warehouse has partnered once again with mental health charity TIACS and social impact workwear brand TradeMutt to release a limited-edition hoodie aimed at funding free counselling services for tradies and other blue-collar workers.
How Can You Dominate The Market, If Your Brand Can't Hold A Conversation?
If your brand was a person, would anyone actually want to have coffee with it, or would it just be a quick, “Hi and Goodbye”. If that’s something that sounds a little too close to home, it may be time to review your brand messaging. Because let’s be honest: if your brand isn’t sparking interest, making people feel something, or standing for something real - what is it doing?
If talent is scrolling past your brand, it's not them - it's you
"Have you ever wondered why the ideal candidate keeps scrolling, and why the one desperate for a job lands in your lap?" We both know you’ve seen it happen: most job ads blur into a beige sea – until the rare one POPS. Bold hook. Clear voice. Irresistible CT. That’s not luck or too good to be true. That’s a great Employee Value Proposition.
Costly mistakes when outsourcing your website
A new financial year is the perfect time to take stock of your digital presence and if your website is looking outdated or no longer pulling its weight, you might be considering an upgrade.
How Domino's delivers more than pizza with smart customer communication
Domino’s Pizza Enterprises has taken a bold and inventive approach to digital marketing by teaming up with Australian tech company Taguchi. Faced with the challenge of managing sophisticated marketing campaigns across 12 international markets, Domino’s needed a system that could deliver both personalisation and scalability – without the complexity.
Creative That Cuts Through: How MYOB’s EOFY Campaign Turned Heads.
When it comes to grabbing attention in a crowded market, smart creative execution makes all the difference. A great recent example we wanted to share with you is MYOB’s “Do Less Work Work” EOFY campaign — which used simple, bold creative to engage a whole new audience who may not have previously considered the brand.
The Fast and the Playful: LEGO Takes the creative Wheel at Miami Grand Prix
LEGO and Formula 1 collide in a bold creative spectacle at the Miami Grand Prix, turning the track into a stage for imagination—and proving that when play drives the idea, fans don’t just watch, they feel it.
Powerful Story Telling by Mastercard
Mastercard transforms its iconic circles into symbols of real-life moments, blending bold visuals with emotional storytelling to give new meaning to “Priceless.”
AI generated ad campaign has been used in the Australian Federal Election
In the lead-up to the 2025 Australian election, political parties are using AI to enhance campaign creativity—simplifying complex policies, personalising messages, and producing fast, cost-effective content. But while AI brings scale and efficiency, it's human insight that gives campaigns emotional impact and meaning.
Making Mother's Day Work for Your Brand
Even if your brand doesn’t sit within retail or hospitality, annual events like Mother’s Day can still offer golden opportunities to connect, be seen, and stand out.
How to Spot Big Opportunities
In business, problems are often seen as roadblocks, but the most successful brands view them as opportunities. The bigger the problem your customer faces, the bigger the chance for you to step in and provide a valuable solution. This mindset shift can transform how you approach marketing, innovation, and customer service.
How Cheetos Uses Font Marketing for a Creative Brand Appeal
Cheetos' quirky 'The Other Hand' font redefines branding with humor and imperfection. By embracing messiness, the brand connects playfully with its audience, turning typography into a fun, memorable experience.
Super Bowl 2025: The Game Changing ads that Captivated Millions
Super Bowl 2025 featured ads that wowed audiences with creativity and emotional impact. From heartwarming stories to bold, disruptive visuals, these campaigns set new standards for advertising.
Considering a Rebrand
Are you thinking about rebranding. Here are some need to know facts about getting it done right.
What Will Marketing Look Like in 2025? Predictions You Can’t Miss
As we approach 2025, discover the innovations and transformations that will change the marketing landscape for good.
B2B vs. B2C Christmas Marketing Strategies for Success
Master Christmas marketing with strategies tailored for B2B and B2C audiences—boosting engagement, conversions, and holiday success!
Turn Scents into Dollars this Christmas
When it comes to branding, visuals and slogans often take centre stage, but scent is the hidden powerhouse especially during the festive season. By adding aromas, you can evoke memories, create warmth, and elevate your customer experience.
Liquid Death's Playbook for Creative Success
Liquid Death is transforming the bottled water industry with its edgy branding and viral marketing. Hitting $263 million in retail sales in 2023 and expanding to 113,000 stores, this rebellious brand makes water cool. But what’s next for this cultural phenomenon?
Beetlemax
CarMax's new campaign, “BeetleMax: The Way Car Buying Shouldn’t Be,” partners with Warner Bros. to humorously depict a chaotic Beetlejuice-run dealership. By highlighting the contrast with their customer-friendly process, CarMax aims to attract attention and improve its fortunes in a challenging market. Will this strategy pay off?
Telstra’s New Stop-Motion Campaign
Have you seen Telstra's recent marketing campaign, "Better On A Better Network," which is rapidly gaining momentum and becoming a hot topic among marketers across the industry. This inventive campaign is turning heads with its creative use of stop-motion animation, designed to highlight the distinct personalities and quirks of various Australian locales in just 15 seconds. Each spot vividly brings to life the essence of these regions, offering a visual treat that resonates with viewers.
Heineken Partnered with Formula 1
Heineken takes brand engagement to new heights with their electrifying "Sounds Like Good Times With F1" campaign, seamlessly blending their identity with the adrenaline of Formula 1.
'The Last Safety Feature' Redefines Automotive Sustainability Messaging
Hyundai’s latest campaign, 'The Last Safety Feature,' boldly reimagines climate action in marketing. This global initiative confronts the harsh realities of climate change through stark, real-life imagery of vehicles ravaged by natural disasters.
Queensland Tourism launches new campaign
Queensland has launched its most ambitious tourism campaign in over a decade, joining forces with the beloved animated character Bluey to extend a heartfelt invitation to the world: come and experience 'Bluey’s world, for real life' in the Sunshine State
Specsavers parking violations
event on Edinburgh's Castle Street caught everyone's attention. A Specsavers van found itself humorously trapped, rear end raised by an automatic bollard, right next to a warning sign about the very hazard it encountered.
Affiliate Marketing - The Power of Working Together
In the dynamic world of marketing, strategic partnerships can unlock unprecedented value, transforming how brands engage with their audiences.
Beyond the Logo: How Branding Shapes the Soul of Your Business and Its People
In the world of business, a brand is often seen as just a marketing tool - something to help sell products. However, branding goes beyond commercial tactics; it is fundamentally about how customers perceive and experience your business, extending far beyond a logo or a visual motif.
How to leverage the buzz
You may have heard of the buzz swirling around the Dune 2 Movie promotional popcorn bucket - and trust us, it’s not your typical popcorn container. Some might even argue it's the most peculiar and, dare we say, unsavoury way to enjoy your favourite movie snack.
The Oscars - A celebration of storytelling and creativity
The 96th Academy Awards has wrapped up, leaving us with a lot to unpack. The Oscars, hosted by Jimmy Kimmel, was a blend of hits, misses, controversies, and unexpected faux pas that kept viewers glued to their screens.
Celebrity Endorsement Marketing
You've seen celebrity endorsement marketing, but have you ever seen it like this?
Superbowl Prime Time advertising is expensive, so you have to make your moments memorable, and skin cream brand CeraVe has done just that
with the launch of their new "Developed by Dermatologists, Not Michael Cera" campaign.
You're Only As Strong As Your Pitch
Introducing a new product to your customers is very important, but there are instances where pitching to investors holds equal importance. In this segment of our Marketing Mix, we'll analyse one of the highly effective presentations on Channel 10's Shark Tank.
"The Generation Gap" - Return of the Lamb
Each year we have featured the MLA’s summer Lamb campaigns in our Marketing mix to demonstrate the brands dedication in building a strong legacy of highly topical advertising and thought provoking creative, which has generated widespread conversation and publicity for Australian Lamb.
iPhone is at it Again
Even well established brands like iPhone understand the importance of keeping things fresh in the consumers' minds to lift sales. It also makes it easier to introduce new features and solutions when a brand is consistently in the marketplace.
Personalised Experiences
It's Spotify's 'Wrapped' time of the year for everyone to share their favourite artists and songs of 2023, but why is Spotify Wrapped so popular?
The Future Has Arrived - AI Design
With the rapid evolution of technology over the past decade, Artificial Intelligence (AI) has become a household name. We are already familiar with using it on our phones and in our homes, and more recently now in our marketing.
Aldi, You've Done It Again!
Can you believe we have come to the end of 2023? Across the year we have shared twelve insightful creative case studies to inspire your thoughts and creative bubbles. So for our last edition of 2023, we can't go past an Aldi Christmas campaign.
When is Controversy Too Much for your Marketing?
You may have heard the saying "any publicity is good publicity", but when does controversy get in the way of your brand and your marketing?
Making the Unspoken Spoken
Have you seen the landmark national ad campaign aimed at encouraging adults to have sensitive conversations with young people about child sexual abuse that launched on TV screens and social media in october.
Swinging into Success - Sony's Amazing Out-of-Home Execution
To promote the highly anticipated Spider-Man 2 game, Sony Interactive Entertainment embarked on a stunning Out of Home (OOH) campaign that has left a mark on both the gaming and marketing worlds.
Soulful Beauty
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