Keep Your Marketing Moving Forward

March 25, 2020 • Marketing Mix

Keep Your Marketing Moving Forward

2020 is now in full swing with businesses adapting to the newest trends that are sweeping the Digital Marketing Space. To give you a kick start, here are the biggest 2 things you need to focus on.

1. Customer Experience
We’re seeing a massive shift in beliefs about what marketing actually is. It’s no longer about trying to convince people to buy from or work with your company. Instead, the priority has moved towards providing fantastic customer experiences that will keep people coming back for more.

The growth of online content has given consumers more power. They are no longer a passive party when it comes to learning about products. They’re not waiting for you to tell you how great your products are. Instead, they’re going out and doing their own research.

2. Visualisation
With the explosion of smart speakers and voice search in recent years, you’d be forgiven for thinking that “readable” content is more important than visuals and design these days. In fact, this couldn’t be further from the truth. While advancements in voice search are certainly influencing the way that we’ll create content now and in the future, you shouldn’t neglect visual content either.
Research still shows that people prefer visual content to plain text. You just have to look at the growth of image-focused platforms like Instagram to see the proof of this.

How do your customers feel when they visit your website or business? We can help you create something worth coming back to and have your customers telling others about it. Call us today: 02 6761 2222

Previous article Previous article

Next article Next article

When markets shift, or economic headwinds force consumers to tighten their belts, most businesses make the exact same fatal mistake: they panic and chase the noise. Reactive marketing might buy you a fleeting moment of attention, but it quietly erodes the trust, authority, and long-term value of your brand. In a world obsessed with split-second reactions, the true market leaders aren't the ones jumping on every passing bandwagon; they are the ones who know their audience inside out, hold their ground, and turn economic shifts into an unprecedented opportunity to stand out. Here’s how staying the course can set your business apart for years to come.

Why AI belongs in the passenger seat (not behind the wheel) of your marketing

Clients often ask us the same honest question: “Can’t we just use AI to write our posts, generate our imagery, and compose our jingles?” It’s an understandable reaction.
Generative AI tools make content feel almost free to produce. But as the digital landscape shifts, cutting corners to save a quick dollar is proving to be one of the riskiest decisions a business can make.

The long read vs. the fast scroll and how this has changed

In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining

Keep Your Marketing Moving Forward

Keep Your Marketing Moving Forward

Related Articles

The sea of sameness - why strong brands don't panic when the market shifts

Why AI belongs in the passenger seat (not behind the wheel) of your marketing

The long read vs. the fast scroll and how this has changed

Join our newsletter

Start a project with us