Service Marketing: Creating Value Beyond the Product

Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.

Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.

This is what separates the best from the rest! It ultimately converts a concept into action. Intertwining an idea and how that fits into the target market. Determining which products to develop, redesigns or improvements and take it to market along with evaluating its success.

To effectively influence your customers today, marketing must be personable, intelligent, relatable, and emphatic. This one-on-one marketing tactic can adjust and respond, in real-time, to the customer’s actions. Businesses can grow their brand awareness, differentiate from the competition, and increase loyalty and personal touch for the consumer.

Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion.

A Marketing plan is a strategic road map outlining the execution of advertising campaigns used to reach it targeted audience. This operational document summarizes the what and why of advertising and how the company measures the efficiency of these plans.

Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.

A marketing communications strategy plan addresses how your product is going to reach your audience. It ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.

Digital marketing is connecting with your audience at the right place at the right time. Moving with the times, Digital marketing takes advantage of societies technological adoption and encompasses all marketing efforts through digital technologies and media.

Marketing research addresses the implications on the marketing product through qualitative and quantitative methods. Specific design, information collection methods and analysis processes summarise these findings comparing with overall customer behaviour and the 4p’s of marketing.

‘The sound of silence’ is that subliminal suggestion when you enter the store, to buy a product. That is Customer Experience Design, tailoring the design of a product to the lives of the people. It's the connection between your brand and your customer, as well as your brand's promise.

We can lead you through the Customer Experience Design process. We offer you design consultations and tutorials that systematically cover practices within a marketing mix. We work with you.

Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.

Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS.

Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.