The public's perception of world events can often be different to what the major players in industry see. With the large scale media
publishing of COVID-19, the Australian public has taken matters into their own hands, and started stocking up on toilet paper, with fears
that it will be greatly effected by holds on imports, especially ones that might effect the availability of the product.
"The boss of Australia's largest toilet paper maker says if shoppers stop panic buying it will take about two days for stocks to return
to normal on supermarket shelves, as a tissue industry expert revealed Australia is not reliant on toilet paper imports."
ABC Tissue general manager Sunny Ngai said that if buying patterns returned
to normal then
supply issues would be quickly resolved.
The main take away from this panic, in terms of marketing, and what we need to be focusing on here, isn't that the stock is replaceable, but
rather that the communication with the public around stock, and local manufacturing was to broadcast late.
Communication with your audience and market is pivotal with ensuring that people are aware of the nature of your business, and how you are
prepared/structured to meet the ever changing demands of today's society.
Do your customers know where your product is made, or where you source your items from? Call us today, and we will help you share your story: 02 6761 2222
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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