How Brands Are Pivoting Right Now

April 15, 2020 • Marketing Mix

Have you got your Marketing Plan sorted?

Brands are quickly recognising that a new normal has fallen upon us and are reacting with a range of creative solutions. We wanted to share with you some initiatives and ways that businesses are pivoting their strategies right now and how they are supported by excellent marketing campaigns.

Junkee Media has re-branded its aspirational travel title AWOL or ‘Activities Without Leaving’ to assist the hundreds of thousands of Australians currently isolating in their homes. Their website offers ideas and a range of indoor activities for during the week, weeknights, date nights and ways to make this challenging time better.

REA Group has been undeterred by tightening restrictions with the launch of ‘Digital Inspections’ which allow agents to use videos to showcase listings to potential buyers and renters. The feature is designed to be user-friendly and videos can be professional or even a walkthrough taken on a phone.

Otherside Brewing Co. has been working to release a more affordable craft beer. Within a week they have came up with a more cost effective way to brew beer and have developed a product name and marketing strategy for ‘Plan: C Simple Ale’. The quick turnaround was an attempt to pivot after the local independent brewing industry was hit early and hard by the recent closure of venues and new restrictions being placed on alcohol purchases.

In turbulent times having a marketing strategy to drive the creative ideas
is the difference between success and failure.
We're ready when you are to launch your new SUCCESS! 02 6761 2222

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