Domino's has produced its own version of a rewards system. With this clever marketing tactic, you can now order a pizza through the latest Dominoes app, get rewarded for your purchase and prolong the delight.
Technology today works wonders and Domino’s propels forward to produce record market-share numbers.
This ‘Points for Pies’ program was implemented at a prime time complimentary to the American Super Bowl season kick-off.
This advantageous advertising and product distributive move by Domino's was further supported by comments from Domino's senior vice
president Art D’Elia as "We decided to invest in a breakthrough program that rewards everyone who loves pizza as much as we do."
Domino’s most creative minds developed a pizza identifier through the latest Domino's app, capable of scanning each pizza or slice through
artificial intelligence-driven software to identify the image. WOW!!!
More than half of all its global retail sales in 2017 came from digital channels. In the U.S Domino's generates more than 60% of its sales
via digital channels.
Our only question... What about the Aussie State of Origin?
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
To receive these insights direct to your inbox, enter your inbox below!
Let's turn your vision into a brand that stands out, connects deeply, and drives real growth.