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Marketing Mix Issue 189 - April 2021
Hi there,
Sometimes its confusing to pinpoint what might be working and what isn’t working for your brand, (especially in the digital age), we can spend hours upon hours banging our heads against the wall trying to figure this out and then when we do figure it out and try something different, we are back to square one. "totally frustrating".
We are giving you the essential tips - yes essential tips, the exact same ones we use to go through and analyse your business and marketing every day, Now we can stop and think about what could be the true reason behind your marketing not working RIGHT NOW.
You can start with asking yourself the following:
Do you have a winning message?
Have you built a brand that positions you as a trusted expert? Are you targeting the right market.
Are you nurturing relationships rather than pushing for a quick sale?
Are you reaching your target customers consistently or are you giving up too quickly?
But really diagnosing your issue may be harder then you would think.. But really think about this.
As business owners, sometimes we’re too close to the action. We spend so much of our time and energy working in our business that sometimes
we forget how to communicate effectively to someone who doesn’t have that same level of familiarity
Customers and clients prefer to work with businesses that they know, like and trust. It’s important that you build a brand that positions
you as likable and knowledgeable in your area of service. Consider using blog entries and video content to strengthen your brand and build
trust with your audience.
Sometimes, the problem isn’t with your product, service or even your marketing campaigns. Sometimes the problem is that you’re pitching
your business to the wrong audience -- one that doesn’t need your business.
Most customers and clients take some time to make a purchasing decision. And the more significant their investment, the more time they
typically take. This means, for example, that a good portion of the traffic to your website or your social media sites consists of people
who are doing their research but aren’t ready to purchase yet.
Effective marketing requires repetition and consistency. It’s not enough to reach a prospective buyer once. It takes repeated touch points
and engagements in order to drive action. You need to reach your target market repeatedly. And you need to do it through different channels
- your website, social media platforms, email, direct mail, traditional advertising, WOM, referrals, Phone calls etc
Taking this on board you now have alot to think about with your business.
Lets see where we can go from here.
We want to offer you a FREE (Yes, Free - No Obligation) 30 minute Strategy Session to evaluate your
current marketing and see how you can improve to kick the goals you desire - like we have done for many businesses like yours time and time
again!
TO AVOID MISSING OUT DUE TO THE CALENDER FILLING UP
Book your call today.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
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