A new trend has emerged called social commerce which presents a shortened customer shopping experience at less than a click away. In 2020
Facebook and Instagram introduced a creative spin to the customer purchasing journey, moving social media beyond its traditional role in
the discovery process by encouraging users to complete the entire purchase process without leaving their preferred app
(Facebook/Instagram).
COVID has expanded social commerce and encouraged people to connect with a business through two-way communication, without even
leaving their home. This allows customers to not only engage with your business but gives them the opportunity to use social media as an
efficient customer service channel where it is possible to solve problems.
The added benefit of social commerce also impacts your business when customers are satisfied, social media makes it easy to share and
recommend your brand and vice versa. These channels will play a very important role in your word-of-mouth marketing, increasing sales to
drive traffic to increasing customer engagement and website traffic which eventually influences your ranking on search engine results.
Social commerce is also easy to measure and evaluate performance and ROI tracking.
Looking to expand your ecommerce beyond your website? Give us a call.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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