Introducing a new product to your customers is very important, but there are instances where pitching to investors holds equal importance. In this segment of our Marketing Mix, we'll analyse one of the highly effective presentations on Channel 10's Shark Tank.
For those not acquainted with the show's concept, Shark Tank AUS showcases entrepreneurs seeking investment in the Tank from the Sharks - five venture capitalists ready to invest their own capital in return for equity.
In this particular episode, entrepreneur Ash Newland introduces the Scrubba Wash Bag, impressing the Sharks with his pitch and achieving a rare multi-shark deal
Why is this important?
Conveying the value of a product to an investor poses a greater challenge compared to an
ordinary customer, as investors must contemplate investing a substantially larger sum in both the company, and its product.
Ash communicated how he identified a problem and found a solution. In this instance, Ash introduces a groundbreaking solution to off-the-grid lightweight washing, a previously unaddressed concern.
Furthermore, Ash delves into the potential applications and markets for the Scrubba Wash Bag, spanning from recreational hiking to military uses.
Recognising your unique value proposition (USP) and comprehending how your product or service resolves the pain points of your target
audience is your greatest strength in business.
If you haven't unpacked your unique selling proposition, we can help facilitate this. Give us a call to understand how this works.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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