As internet usage has dramatically increased since the beginning of the pandemic, people are finding new ways to consume content and engage
with forms of entertainment as a way to remain productive, aware and connected throughout lockdown.
TikTok, which was founded in 2016, has grown in popularity, with over 800 million monthly users, in over 150 worldwide markets,
providing small businesses with an opportunity to expand their reach and connect with an engaged audience.
So who should advertise on TikTok in 2022? Businesses targeting a younger audience can and should advertise on
TikTok, but
it's also important to note TikTok’s core demographic information is also:
25% of users in the US are aged 10-19 and 22.4% are aged 20-29. Only 11% of users are over 50 years old
People in most demographics have a favorable opinion of TikTok, even if they aren’t active users
Women make up over 60% of monthly active users in the US
TikTok is used all over the world and is currently one of the world’s most popular social media networking sites.
Four types of TikTok Ads
1. Top View Ads
Top view ads will appear at the very top of a user’s feed. It’s the first in-feed post after 3 seconds.
2. In-Feed Ads
These ads play as users scroll through their 'For You' feeds. They’re full-screen, sound-on ads that blend in with native content. Your
audience is already engaged and watching videos.
3. Branded Hashtag Ads
Branded hashtag ads are also a popular choice. They’re designed to spark on-platform engagement, offering up a “TikTok challenge” centered
around your branded hashtag. They’re a great way to encourage user-generated content and build brand awareness.
4. Branded Effect Ads
Branded effect ads work a little like filter ads on other platforms. Brands create a branded AR “effect” that users can apply to their own
videos.
5. Spark Ads
Spark ads are a relatively new ad format that allows advertisers to leverage organic content and user-generated content (UGC) in their
advertising. They function similarly to boosted posts on other platforms.
Don't underestimate the Tiktok Platform, as advertisers fight against the algorithm which can sometimes lead to ads not being
presented to the target demographic, it's certainly not the marketing platform for everyone, so do your research.
Is your brand ready to targeting a younger audience through multimedia marketing?
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
Why Digital Word of Mouth is becoming your strongest growth engine
When prices are similar, services look comparable, and every competitor appears credible online, what actually tips the scales? For most
customers, the answer isn't always found in your marketing copy, it’s found in the experiences of others.
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