Think differently about your creative execution in your next campaign.
Close to one million New Zealanders live overseas. But did you know only one in 10 voted in the 2017 New Zealand election. That left a
serious amount of Kiwis not having a say. So to influence overseas non-voters to become voters in their next election, nonpartisan
initiative "Every Kiwi Vote Counts" turned to the experts in online election influencing - the Russians. Spokesperson Viktor
targeted overseas Kiwis on social, through PR and outdoor, explaining how easy it was to “meddle in the New Zealand election.” And like any
good Russian meddler, he got results - with overseas votes rising by 42%
The inertia of overseas non-voters was so great that they really needed something provocative to wake them up. Enter Viktor.
Like any good meddler, the Russian, Viktor, took to Facebook and other social platforms to influence. He reached Kiwis through social groups, mobile billboards in Kiwi-populated parts of foreign cities like London, as well as getting his exploits written up in The Guardian UK, Sydney Morning Herald, ABC Australia, even SBS Russian.
This resulted in a record number of overseas New Zealanders voting in their next election.
The response to the campaign has been amazing. To have a 24% jump in overseas enrolments, a 50% jump in online vote uploads and comments in social saying that it was the first time someone had voted in over 20 years and others voted because of Viktor, was phenomenal. In these times with more and more Kiwis returning to their homeland, having your say is as important as ever, and to see such a response was a great result for New Zealand democracy
Creativity is your own limitation. Let's start the new year creatively because we all need to stop COVID-19 having the main focus in our lives.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
To receive these insights direct to your inbox, enter your inbox below!
Let's turn your vision into a brand that stands out, connects deeply, and drives real growth.