Is your business pivoting as you prepare for a post COVID-19 world?
You're not alone. Did you know Google Ads remains a key reason why so many online businesses are successful. Did you just think "Not
interested, I'm not an online business" ... WRONG!
It runs on a pay-per-click marketing model with a very simple premise: You create ads and run them so that your web pages are more visible in the search results. This, in turn, means more prospects in your sales funnel.
The problem is that while Google Ads can be a very lucrative way to make more money online or build awareness, you’re up against some fierce competition especially if your business rivals are running ads too. And they might be running them better than you, so if you're unsure, this might help.
At the heart of a good Google Ads campaign are relevant keywords. If your rivals are outperforming you, Google Ads is a great way to
improve your visibility in the search engine and boost your brand and business awareness.
Sometimes your competition are doing things better then you are and it doesn't hurt to keep tabs on them, learn and improve by
implementing your own campaigns from their mistakes.
But you don't have to know all of this, after all it's what we do.
Call us today for your creative Google advertising solutions.
Phone: 02 6761 2222
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
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