With Great Branding Comes Great Responsibility

October 18, 2022 • Marketing Mix

With Great Branding Comes Great Responsibility

Supporting a great cause that aligns with your brand, can help boost your image and help a worthy endeavour at the same time.

We found this great example to share with you of an Australian start up mattress company 'Koala' who shut its doors on 'World Koala Day' (Friday 30th September) to raise awareness for our beloved, yet endangered marsupials.

Their website, social media platforms and email marketing directed users to the WWF website, where consumers were encouraged to sign a petition, adopt a koala or learn how you can help save the Aussie icons from extinction.

This move comes as part of Koala's ongoing partnership with the WWF, now in its fifth year. The bed company has a goal to help remove koalas from the endangered species list. To date, they have donated over $2m for the conservation and preservation of wildlife, planted 46,000 feed trees to support koala habitats, developed the koala adoption program and provided support for other animals in need - like the glossy black cockatoo and green sea turtles.

They state" With every purchase of a Koala mattress an Aussie icon is supported", seamlessly communicating their brand essence and positioning the business as an Aussie icon too.

Finding a worthy cause that relates to your audience, aligns with your brand and by pledging to help that cause, allows your brand to make valuable marketing moves. But be authentic. Not only will you be shining a light on causes that matter, raising funds and generating awareness, your business will benefit by demonstrating your brand values and good corporate citizenship. And, you know, it just feels good to help others.

Want to know how you can reach icon status too? Give us a call today

Previous article Previous article

Next article Next article

When markets shift, or economic headwinds force consumers to tighten their belts, most businesses make the exact same fatal mistake: they panic and chase the noise. Reactive marketing might buy you a fleeting moment of attention, but it quietly erodes the trust, authority, and long-term value of your brand. In a world obsessed with split-second reactions, the true market leaders aren't the ones jumping on every passing bandwagon; they are the ones who know their audience inside out, hold their ground, and turn economic shifts into an unprecedented opportunity to stand out. Here’s how staying the course can set your business apart for years to come.

Why AI belongs in the passenger seat (not behind the wheel) of your marketing

Clients often ask us the same honest question: “Can’t we just use AI to write our posts, generate our imagery, and compose our jingles?” It’s an understandable reaction.
Generative AI tools make content feel almost free to produce. But as the digital landscape shifts, cutting corners to save a quick dollar is proving to be one of the riskiest decisions a business can make.

The long read vs. the fast scroll and how this has changed

In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining

With Great Branding Comes Great Responsibility

With Great Branding Comes Great Responsibility

Related Articles

The sea of sameness - why strong brands don't panic when the market shifts

Why AI belongs in the passenger seat (not behind the wheel) of your marketing

The long read vs. the fast scroll and how this has changed

Join our newsletter

Start a project with us