We have watched the media market change dramatically in the past 10 years and appealing to the younger generation and keeping them engage can prove difficult for any business in the modern era, with younger generations becoming more and more unpredictable with their brand loyalty and shopping habits.
Cleaning brand Scrub Daddy however has chosen a very unconventional marketing tactic to massively boost their brand on TikTok.
Scrub Daddy has become an Australian household name by posting memes and viral trends to engage the younger generation and it shows, with
the Shark Tank Success boasting 1.9M followers and 41.8M likes on the video platform, with each new video posted gaining between 100K and
2M views each.
Contributed to Scrub Daddy's status as a house-hold name and increased its popularity across younger generations using the platform.
And this isn't the only company with success in this space.
Language app Duolingo has implemented a similar marketing tactic, posting content about their mascot 'Duo' the green owl and his
fascination with pop star Dua Lipa, instead of posting content about the services they provide.
Memes have shown to be a wildly effective marketing tool in the viral space, and the right trend can massively boost profits for a brand, especially when your audience does the marketing for you.
Maximise your marketing effort with us, and consider a viral marketing campaign.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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