Building a recognisable brand is a remarkable achievement, but it doesn't end there. When your brand becomes well-known, you possess a unique opportunity to leverage that recognition for a greater purpose. By understanding your audience, you can make a positive impact, and there are numerous captivating ways in which you can do just that.
KFC, a leading example in this realm, has recently taken a step forward by introducing KF Couture—a fresh line of apparel aimed to support Australian youth mental health. Collaborating with The Black Dog Institute, ReachOut Australia, and Whitelion, KFC has embarked on a philanthropic endeavour to raise much needed funds for these organisations.
The collection draws inspiration from the iconic KFC bucket, incorporating the brand's signature red and white stripes. It encompasses an array of clothing items, including trendy t-shirts, cosy hoodies, and stylish sweatshirts. In addition, there are accessories such as hats, socks, a bumbag, and even KFC-themed slides. The exclusive range of products can be found solely at KFC's Australian merch store, offering a price range from $20 for a pair of socks to $90 for the premium varsity jacket.
This launch signifies KFC's ongoing expansion beyond its traditional fast-food offerings, following previous ventures into scented candles and a KFC-themed dating simulator game in international markets.
Sally Spriggs, Chief Marketing Officer of KFC Australia, expressed her excitement by stating "We're thrilled to showcase KFC on the
runway ahead of Sydney Fashion Week, and even more delighted to respond to our fans' requests by bringing this iconic merchandise range to
Australia. The profits from sales will support the well-being of Australian youth through the KFC Youth Foundation."
By creating an enjoyable and purposeful initiative, KFC has not only deepened brand loyalty but also demonstrated a profound understanding of its audience.
If you, as a business owner, aspire to utilise your brand's recognition for good, we encourage you to contact us today.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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