Do you ever listen to the radio when you're driving? Or music on your phone while you're working at home? Sounds
like you've engaged in audio marketing without even realising it.
Audio marketing uses sound to get a brands message across, and it can be a powerful tool for your business. One of the best ways to
improve brand experiences is by incorporating music in your commercials which can influence sale by aligning your brand with
what the audiences wants.
When you hear a certain audio content, you might start to think of a brand and what it stands for. Adding music to your
commercial is important because it triggers action, evokes emotion, reinforces sales, and promotes storytelling.
Although adding popular music to your advertising campaign is not cheap, it certainly imprints your brand onto the perception of a song in
your customer's mind. I'm sure you are thinking of a song right now that connects to a brand that you are familiar with. Perhaps you can
recall these 2 brands below:
'I Don't Care' by Icona Pop has become synonymous with KFC's new "Did someone say KFC?" slogan.
'Don't Hold Back' by the Potbelleez still brings up memories of Jeep's 2015 "Don't" campaign, even years later.
Associating your brand with a song can leave a lasting image of your brand for decades after your campaign has finished. Pop songs can also
help bring a great vibe to your advertising, whether it be pensive, celebratory or even a call to action.
Are you ready to have your consumers humming and toe tapping to your brand in 2023, let's start planning soon.
The sea of sameness - why strong brands don't panic when the market shifts
When markets shift, or economic headwinds force consumers to tighten their belts, most businesses make the exact same fatal mistake: they panic and chase the noise. Reactive marketing might buy you a fleeting moment of attention, but it quietly erodes the trust, authority, and
long-term value of your brand. In a world obsessed with split-second reactions, the true market leaders aren't the ones jumping on every
passing bandwagon; they are the ones who know their audience inside out, hold their ground, and turn economic shifts into an unprecedented opportunity to stand out. Here’s how staying the course can set your business apart for years to come.
Why AI belongs in the passenger seat (not behind the wheel) of your marketing
Clients often ask us the same honest question: “Can’t we just use AI to write our posts, generate our imagery, and compose our jingles?”
It’s an understandable reaction.
Generative AI tools make content feel almost free to produce. But as the digital landscape shifts, cutting corners to save a quick dollar
is proving to be one of the riskiest decisions a business can make.
The long read vs. the fast scroll and how this has changed
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or
print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're
certainly entertaining
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