Do you ever listen to the radio when you're driving? Or music on your phone while you're working at home? Sounds
like you've engaged in audio marketing without even realising it.
Audio marketing uses sound to get a brands message across, and it can be a powerful tool for your business. One of the best ways to
improve brand experiences is by incorporating music in your commercials which can influence sale by aligning your brand with
what the audiences wants.
When you hear a certain audio content, you might start to think of a brand and what it stands for. Adding music to your
commercial is important because it triggers action, evokes emotion, reinforces sales, and promotes storytelling.
Although adding popular music to your advertising campaign is not cheap, it certainly imprints your brand onto the perception of a song in
your customer's mind. I'm sure you are thinking of a song right now that connects to a brand that you are familiar with. Perhaps you can
recall these 2 brands below:
'I Don't Care' by Icona Pop has become synonymous with KFC's new "Did someone say KFC?" slogan.
'Don't Hold Back' by the Potbelleez still brings up memories of Jeep's 2015 "Don't" campaign, even years later.
Associating your brand with a song can leave a lasting image of your brand for decades after your campaign has finished. Pop songs can also
help bring a great vibe to your advertising, whether it be pensive, celebratory or even a call to action.
Are you ready to have your consumers humming and toe tapping to your brand in 2023, let's start planning soon.
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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Let's turn your vision into a brand that stands out, connects deeply, and drives real growth.