A nationwide surge is upon us as we constantly see the efforts from cafés, supermarkets, retail giants and other independent grocers
working to reduce their carbon footprint.
In a recent case study, giant supermarket, Coles removed their single use plastics off their shelves along with their promotional
plastic toy giveaways in effort to reduce their carbon footprint. In doing so Coles released a new picnic range, complimentary to 'Making
Life Easier' for their loyal shoppers by reward them with a beautiful range of picnicware that is designed to be used time after
time again. said Coles’ chief marketing officer Lisa Ronson.
The contrasting nor conflicting statement made by Coles reflects the inner most intentions to move toward sustainability and reusable
crockery. However Heidi Tait, chief executive of Tangaroa Blue Foundation has made comment on “the products would likely worsen
Australia’s waste crisis.” Teaming up with Dr Louise Grimmer, “I would argue that most households already have plenty of plastic plates and
bowls.”
In addition, it has not been established if this “new” plastic picnic range is recyclable or biodegradable.
Both went on to say “It’s going to end up in a recycling bin, stockpiled or in landfill. It’s not really helping the issue, is it?
Have Coles missed the mark on their effort to demonstrate their concern for the environment. Did they try to achieve purpose and
miss the point of practicality and what the consumer wants, entirely.
By diving deeper into a 360 perspective to your marketing investments could save you more than just money.
If you have an idea and want to run this through our 360 perspective, we're your team and just a phone call away.
Image source: https://www.coles.com.au/campaign/picnicware
In the mid-to-late 20th century, print magazines and newspapers were absolute powerhouses. Because readers sat down with a publication deliberately on a train, at the kitchen table, or in a waiting room and advertisers had a captive audience. Some of these commercials or print ads might still be a hit today, while others might get someone fired if they were proposed in a client meeting. But they're certainly entertaining
On paper, expanding a food brand between the US and Australia looks like a surefire win. Both are wealthy, English-speaking Western nations
with a massive appreciation for burgers, barbecues, and convenient dining.
Yet, the corporate graveyard is filled with cross-continental flops. Most recently, Australian favorite Guzman y Gomez (GYG)
conceded a $13 million operating loss and pulled the pin on its major US expansion plans, while the US chain Carl’s Jr.
plunged into voluntary administration within Australia.
For the last decade, we’ve all been obsessed with ranking #1 or at least the 1st page on Google. We’ve spent countless hours on SEO, backlinks, and keyword density on top of 'paying to play'. But if you’ve noticed the landscape shifting, you’re not imagining it.
We have entered the era of the AI-Answer Engine. When a customer asks a question like "Who is the best local provider for X?" AI platforms
like ChatGPT, Google Gemini, and Perplexity aren't just giving them a list of links.
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