We've all heard of the mighty Caped Crusader, the Dark Knight, the Batman.
Warner Bros. latest adaptation of the classic hero hits the big screen this month. Robert Pattinson takes on the titular role in The
Batman, the latest in a long line of actors from Adam West and Michael Keaton to Christian Bale and Ben Affleck, but that's not where
the creativity really gets clever.
It began with their official Twitter account that sent out a cryptic tweet which led readers to a mysterious website, set up as an
interactive game where players had to answer three riddles, which, when answered correctly, brought players to an image from the film.
The trailer along with other multi media opportunities has become an integral part of marketing a new movie that motivates the masses
to ensure the movie is a MUST SEE at the Box Office. I wonder if this is becoming bigger than the movie itself!
The film industry is no different to a business or brand when trying new strategies that will attract an audience and build
loyal fans/customers. Warner Bros. have made use of a well known character of pop culture to appeal to a large existing audience of Batman
and comic fans and through some clever use of digital marketing continues to keeps things fresh for new and casual viewers to become a
part of the fold.
It's strategies like this that gives studios like Marvel continued success with their Marvel Cinematic Universe and Avengers franchise.
Has this got you thinking differently?
Have you looked at your business page analytics over the last 28 days and wondered if the algorithm suddenly sent your content off a cliff? If your view counts, likes, and reach have taken a noticeable dive lately, here is some reassuring news: you’re not doing it wrong, and you’re definitely not alone.
There is a distinct sound deeply woven into the fabric of global domestic life: the unmistakable, satisfying pop of a perfect,
airtight plastic seal.
For decades, that sound belonged exclusively to Tupperware. Yet, even the most iconic household staples are not immune to the
ruthless shifts of modern commerce.
It's one thing to send a message; it's another to make it land.
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
To receive these insights direct to your inbox, enter your inbox below!
Let's turn your vision into a brand that stands out, connects deeply, and drives real growth.