Finding a place on a platform as ever-changing as TikTok can prove to be difficult at times, but knowing your audience makes all the difference.
Marketing and selling your brand to a whole new audience can be daunting, especially when the shift in behaviours are constantly changing
with the Millennial (1981-1996) and Gen Z (1997-2012) audience. Their focus is more on product and how it makes them
feel than with brand loyalty.
But how do you become popular within a new generation? The solution comes through observation. Appealing more to comedy and generational
relatability over professionalism and overselling will attract a younger demographic.
We are seeing this in the latest build-up to the federal election, where political parties are making use of memes and trends to connect and relate to the younger generation. Unfortunately this generation will vote for the person who is more funny and relatable on tiktok rather than what they stand for.
Has this got you thinking differently?
Have you looked at your business page analytics over the last 28 days and wondered if the algorithm suddenly sent your content off a cliff? If your view counts, likes, and reach have taken a noticeable dive lately, here is some reassuring news: you’re not doing it wrong, and you’re definitely not alone.
There is a distinct sound deeply woven into the fabric of global domestic life: the unmistakable, satisfying pop of a perfect,
airtight plastic seal.
For decades, that sound belonged exclusively to Tupperware. Yet, even the most iconic household staples are not immune to the
ruthless shifts of modern commerce.
It's one thing to send a message; it's another to make it land.
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