Stawberry flavoured emphysema (Hard to ignore, isn't it)
It's one thing to send a message; it's another to make it land.
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We are all very familiar with a brand like LEGO who have lined the shelves of toy stores for well over 50 years. Now they are taking strides to change the game. LEGO isn't new to the education game, already reaching far and wide into the realm of robotics, construction and spelling with the LEGO Foundation, but their new LEGO elements are seeking to educate the language of Braille.
LEGO Braille Bricks introduces a fun and engaging way to help children with vision impairment, develop tactile skills and learn the Braille system. The bricks are moulded so that the studs on top reflect individual letters and numbers in the Braille alphabet while remaining fully compatible with the LEGO System in Play. The bricks also feature printed letters, numbers and symbols so that they can be used simultaneously by sighted peers, classmates and teachers in a collaborative and inclusive way.
LEGO once again demonstrates that their imagination has no limits. By learning through play, LEGO has made education fun, innovative and exciting.
By using their existing products in a new innovative way, LEGO has created a new force for inclusiveness and awareness, proving that they are more than just a children's toy.
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It's one thing to send a message; it's another to make it land.
We all love a bit of "Aussie larrikin" humor in advertising - the kind that makes you lean in and have a laugh. That’s exactly why the recent Toyota HiLux “Pied Piper” ad caught our eye..
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