They might be the most iconic cereal packages in the history of cereal packages, but even the most recognisable brands
understand the importance of staying fresh in the consumers mind. Kellogg’s felt it was time for a change. And maybe they were right.
The rebranding of its entire range of cereal brands for the European market makes for the company’s biggest redesign in its 113-year
history.
The new clean design uses a bowl of cereal as the focal point. The name of every cereal is in a smaller font and the iconic characters are now bottom left.
The rebranding marketing campaign aims at making the packs instantly recognisable. It also gives the brand a “cleaner” and more honest,
transparent look that matches the modern consumer’s needs.
A research study conducted by Kellogg’s found that 70 per cent of customers could locate the new packs more easily and that they
increased “purchase intent” by 50 per cent.
Kellogg's felt the old packaging was muddled and sent out mixed messaging, which meant the brand was losing its identity and purchase
intent.
The redesign also puts a focus back on natural grains, by including more information about the production of the cereal on the back of
the pack. We think the result is successful, what do you think?
It's one thing to send a message; it's another to make it land.
We all love a bit of "Aussie larrikin" humor in advertising - the kind that makes you lean in and have a laugh. That’s exactly why the recent Toyota HiLux “Pied Piper” ad caught our eye..
In today’s crowded marketplace, people are no longer just buying a product or a service. They are buying a feeling, a story, and a sense of belonging. Consumers are hungry for connection, authenticity and moments they can step into
Ever wondered what is going on in the world of marketing or how big businesses are creating their marketing campaigns and the creative solutions behind them? We have you covered with Bi-Monthly Newsletters.
To receive these insights direct to your inbox, enter your inbox below!
Let's turn your vision into a brand that stands out, connects deeply, and drives real growth.