Is your brand looking tired?

For many brands to redesign something that has been recognised for a long time is a bold move.

Here we wanted to unpack with you a company that owns brands including Chevrolet, GMC, and Cadillac, and has committed itself to going fully electric in a bid to rival the success of electric vehicle manufacturers like Tesla.

Looking at some recent rebrands, such as the Burger King and the new controversial Australian trade logo, the design marks a considerable change for GM.

Up until now, the company's logo has remained largely the same since 1964, with the same thickly underlined, white letters superimposed on more or less shaded versions of a navy blue backdrop, most are familiar with.

Paying respect to the "history and trust" inherent in this original design, the new logo retains most of its core elements, including the bold stroke that now underlines only the “M”.

The redesign is made for digital environments, rather than being featured on the company's actual cars. The advertising campaign called Everybody In, began in January 2021 which aims to challenge stereotypes about the kind of person who drives an EV.

Upcoming releases in GM's push towards an "all-electric future" include the self-driving Origin car the company designed together with autonomous vehicle start-up Cruise, as well as the GMC Hummer EV.

Touted as "the world's first all-electric super truck" the car is set to be released in 2021 followed by three other GMCs as well as four EVs each from Chevrolet and Cadillac.

If you are not moving forward, you are driving backwards. If you want to keep up, build and maintain an innovative mindset.

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