From the Track to the Market

How Brands Leveraged Paris 2024 for Unprecedented Exposure!

With the Paris 2024 Olympic Games now behind us, the impact on Australian brands has been nothing short of spectacular. We witnessed innovative marketing strategies that not only captured attention but set new benchmarks for brand visibility and engagement. Let’s delve into three standout campaigns that epitomise the gold standard in leveraging this global event.

July's Olympic-Themed Carry On Pro:

In collaboration with top Australian Olympians, July launched an exclusive Olympic-themed Carry On Pro. This limited-edition suitcase, designed specifically for the Games, was more than just a product launch—it was a statement. The pre-Games celebration at their headquarters showcased their dedication to merging tradition with innovation in travel accessories, making waves in both the sports and travel industries.

QMS's Paris 2024 Digital Screen Network:

QMS, a leading digital outdoor media company, redefined the Olympic viewing experience through its groundbreaking Paris 2024 Digital Screen Network. Reaching over 80% of Australians aged 18 and up, this digital out-of-home platform delivered real-time Olympic games updates and engaging content across the nation on digital billboards, street furniture and  .

They showcased breaking news, medal winning moments, medal tallies, world records, team profiles and other significant moments from the Olympics. QMS chief executive officer, John O’Neill said “Our DOOH network is a powerful platform for brands to broadcast, connect and activate their Olympic and Paralympic campaigns, tapping into the immediacy and influence of DOOH and its real-time connection with people where they live, work and play.”

Cadbury’s Support for Australian Athletes:

Continuing its legacy of supporting Australian athletes, Cadbury launched several initiatives, including limited edition Dairy Milk blocks and a special ‘Women in Sport Poster’ campaign. Partnering with Matildas defender Alanna Kennedy, Cadbury aimed to elevate the visibility of female athletes, inspiring the next generation of talent and reinforcing its brand values.

The Paris 2024 Olympic Games have proven that aligning with global events can be a game-changer for brands, driving both awareness and sales. By strategically positioning themselves during such key moments, brands can connect with diverse audiences, create memorable experiences, and reinforce their core values on a massive scale.

Are you ready to elevate your brand to the next level? Let’s harness the power of event-based marketing together. Make an appointment with 2 Creative Media today and discover how we can make your brand the next big story. Reach out today, and let’s create something extraordinary together.

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