Connecting to your consumer

Has your business completely changed the way you communicate with your customers in 2020? Amid global shutdown and impending economic crisis, businesses are still finding inventive ways to connect with their consumer and remain resilient.

We've seen the aviation and tourism industry dramatically impacted, but then other markets have fared more favourably. Buy now pay later technology solutions such as Zip Pay and Afterpay have seen huge surges in stock due to an increase in people shopping online.

Despite all of the changes, brands are still being creative and finding interesting ways to use content to connect positively to their customer. Perhaps one of the most interesting marketing tactics, came from a small Melbourne business Bubba Pizza’s, who launched ‘Face to FaceTime Lockdown Delivery’ this year; a service that enabled people to order food for friends and family and have a hand in its delivery care of a Facetime link and an iPad crudely strapped to the helmet of the delivery driver.

Ultimately it’s the feel good content that is continuing to help brands remain connected to their customers – videos, photos and experiential executions that leave a good taste in the mouth. In a year with so much discord, brands that are looking to add value and side themselves with the people will ultimately win out.

Are you looking for a creative way to connect with your consumers, We can assist with that. Call us today: 02 6761 2222