Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.

Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.

This is what separates the best from the rest! Apple, Google, Tesla. How to determine which products or services to develop, redesign or improve and how to manage the process and take it to market and evaluating its success.

In order to effectively influence you customers today, marketing must be personable, intelligent, relatable and emphatic. This one-on-one marketing tactic can adjusts and responds, in real-time, to the customer’s actions. Businesses are able to grown their brand awareness, differentiate from the competition and increase loyalty and personal touch for the customer.

Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion

A Marketing plan is a strategic road map used to organise, execute and track marketing strategies over time.

Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.

This is a strategic communication process that builds professional and beneficial relationships between the business and the public/media. This includes crafting and delivering messages that persuade or inform and help shape and maintain the image of your business.

This has become the most well known form of marketing and encompasses all marketing effort through applying digital technologies and media.




Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.

Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS

Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.