There are more channels to promote your message and put yourself in people’s minds than you could ever imagine. It would be a terrible mistake to limit your marketing to facebook posts, word-of-mouth and the occasional email newsletter or blog post. There’s every chance that there are powerful opportunities right in front of you that are just waiting for a trained eye to find them out.
Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.
Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.
This is what separates the best from the rest! Apple, Google, Tesla. How to determine which products or services to develop, redesign or improve and how to manage the process and take it to market and evaluating its success.
In order to effectively influence you customers today, marketing must be personable, intelligent, relatable and emphatic. This one-on-one marketing tactic can adjusts and responds, in real-time, to the customer’s actions. Businesses are able to grown their brand awareness, differentiate from the competition and increase loyalty and personal touch for the customer.
Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion
A Marketing plan is a strategic road map used to organise, execute and track marketing strategies over time.
Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
This is a strategic communication process that builds professional and beneficial relationships between the business and the public/media. This includes crafting and delivering messages that persuade or inform and help shape and maintain the image of your business.
This has become the most well known form of marketing and encompasses all marketing effort through applying digital technologies and media.
Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.
Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS
Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.
Make a decision around who you want to target with your campaign, and how you want the campaign to influence their perspective or behaviour. This will be the deciding factor in how your campaign is formed throughout the rest of the marketing process.
Once you have decided who you need to target, you need to understand how the target audience behaves. How do they consume media? Do they use the internet at all, or do they operate more on signage, billboards or word-of-mouth? This will help you determine which channels are most effective in your marketing process.
Sure, a post on Facebook or Instagram could be nice, but why stop there? Perhaps your marketing could take on a more auditory or even physical angle. Force yourself to think outside the box and do something truly novel and memorable.
This is the crux of the marketing process. Understanding the way social media is used and consumed, and knowing which platforms connect you best with which demographics is pivotal to the success of your campaign.
After deciding where and how you will deliver your campaign, it's time to make a campaign road map and get ready to launch the campaign. Plan out when you will distribute different parts of your advertising and how it will change between different platforms and audiences.
You launched your campaign, fantastic! But you can't stop there. At the end of the process and throughout every step of it, you need to be analysing the statistics and engagement and letting that drive the way your marketing progresses and changes.
Not only are we experts in finding new ways to get your message out there, but we know exactly how to use each channel for maximum potency and coverage. We will tailor your communication to suit the style and audience for each platform we use in your marketing. And if our initial approach isn’t getting the results, we’ll rework it until it does. When you take your marketing to us, we won’t just write three posts and run. We’re in it for the long haul, meaning we aren’t just about putting you in front of people, but nurturing and developing your reputation so that people not only know about you, but know what you’re about. This kind of result only happens when you have years of experience and a thorough understanding of digital, physical, verbal and psychological marketing and a knowledge of how consumers think.