There are more channels to promote your message and put yourself in people’s minds than you could ever imagine. It would be a terrible mistake to limit your marketing to facebook posts, word-of-mouth and the occasional email newsletter or blog post. There’s every chance that there are powerful opportunities right in front of you that are just waiting for a trained eye to find them out.

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The Portfolio

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Grapest 5K Run
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External Correspondence
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External Communication
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Embark On The Journey

Choose Target Audience

Make a decision around who you want to target with your campaign, and how you want the campaign to influence their perspective or behaviour. This will be the deciding factor in how your campaign is formed throughout the rest of the marketing process.

Research Customer Behaviour

Once you have decided who you need to target, you need to understand how the target audience behaves. How do they consume media? Do they use the internet at all, or do they operate more on signage, billboards or word-of-mouth? This will help you determine which channels are most effective in your marketing process.

Get Creative

Sure, a post on Facebook or Instagram could be nice, but why stop there? Perhaps your marketing could take on a more auditory or even physical angle. Force yourself to think outside the box and do something truly novel and memorable.

Pick the most effective channels

This is the crux of the marketing process. Understanding the way social media is used and consumed, and knowing which platforms connect you best with which demographics is pivotal to the success of your campaign.

Plan and Launch

After deciding where and how you will deliver your campaign, it's time to make a campaign road map and get ready to launch the campaign. Plan out when you will distribute different parts of your advertising and how it will change between different platforms and audiences.

Measure performance

You launched your campaign, fantastic! But you can't stop there. At the end of the process and throughout every step of it, you need to be analysing the statistics and engagement and letting that drive the way your marketing progresses and changes.

Marketing With 2 Creative Media

Not only are we experts in finding new ways to get your message out there, but we know exactly how to use each channel for maximum potency and coverage. We will tailor your communication to suit the style and audience for each platform we use in your marketing. And if our initial approach isn’t getting the results, we’ll rework it until it does. When you take your marketing to us, we won’t just write three posts and run. We’re in it for the long haul, meaning we aren’t just about putting you in front of people, but nurturing and developing your reputation so that people not only know about you, but know what you’re about. This kind of result only happens when you have years of experience and a thorough understanding of digital, physical, verbal and psychological marketing and a knowledge of how consumers think.

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