I’m sure you are tired of hearing the words unprecedented times? But it's true.
COVID-19 has forced businesses to close, pivot and think on their feet. Arguably, most of us have never seen something of this scale before, which means we had to think fast and re-align marketing and brand strategies to navigate through this pandemic and the good news is - IT’S WORKING!
We know it’s been tough but as an experienced team of marketers and digital experts, we’re here to help you get through this. We are fortunate to be all working from our office (in separate rooms, practicing social distancing) because it’s hard to be creative on your own at home.
Our office hours and days remain the same, although our night light has been burning to help our clients communicate through this new chaos.
We’re ready to help your business pivot through and beyond COVID-19 so that you can survive.....and thrive.
There are more channels to promote your message and put yourself in people’s minds than you could ever imagine. It would be a terrible mistake to limit your marketing to facebook posts, word-of-mouth and the occasional email newsletter or blog post. There’s every chance that there are powerful opportunities right in front of you that are just waiting for a trained eye to find them out.
Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.
Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.
This is what separates the best from the rest! It ultimately converts a concept into action. Intertwining an idea and how that fits into the target market. Determining which products to develop, redesigns or improvements and take it to market and evaluating its success.
To effectively influence your customers today, marketing must be personable, intelligent, relatable, and emphatic. This one-on-one marketing tactic can adjust and respond, in real-time, to the customer’s actions. Businesses can grow their brand awareness, differentiate from the competition, and increase loyalty and personal touch for the consumer.
Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion
A Marketing plan is a strategic road map outlining the execution of advertising campaigns used to reach it targeted audience. This operational document summarizes the what and why of advertising and how the company measures the efficiency of these plans.
Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
A marketing communications strategy plan addresses how your product is going to reach your audience. It ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
Digital marketing is connecting with your audience at the right place at the right time. Moving with the times, Digital marketing takes advantage of societies technological adoption and encompasses all marketing efforts through digital technologies and media.
Marketing research addresses the implications on the marketing product through qualitative and quantitative methods. Specific design, information collection methods and analysis processes summarise these findings comparing with overall customer behaviour and the 4p’s of marketing.
‘The sound of silence’ is that subliminal suggestion when you enter the store, to buy a product. That is what Customer Experience Design is, tailoring the design of a product that looks at ‘thoughtfulness’ personalising product design with the attributes of your consumers but also making that emotive connection between your brand and your brands promise.
We can lead you through the Customer Experience Design process. We offer you design consultations and tutorials that systematically cover practices within a marketing mix. We work with you.
Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.
Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS
Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.
Make a decision around who you want to target with your campaign, and how you want the campaign to influence their perspective or behaviour. This will be the deciding factor in how your campaign is formed throughout the rest of the marketing process.
Once you have decided who you need to target, you need to understand how the target audience behaves. How do they consume media? Do they use the internet at all, or do they operate more on signage, billboards or word-of-mouth? This will help you determine which channels are most effective in your marketing process.
Sure, a post on Facebook or Instagram could be nice, but why stop there? Perhaps your marketing could take on a more auditory or even physical angle. Force yourself to think outside the box and do something truly novel and memorable.
This is the crux of the marketing process. Understanding the way social media is used and consumed, and knowing which platforms connect you best with which demographics is pivotal to the success of your campaign.
After deciding where and how you will deliver your campaign, it's time to make a campaign road map and get ready to launch the campaign. Plan out when you will distribute different parts of your advertising and how it will change between different platforms and audiences.
You launched your campaign, fantastic! But you can't stop there. At the end of the process and throughout every step of it, you need to be analysing the statistics and engagement and letting that drive the way your marketing progresses and changes.
Not only are we experts in finding new ways to get your message out there, but we know exactly how to use each channel for maximum potency and coverage. We will tailor your communication to suit the style and audience for each platform we use in your marketing. And if our initial approach isn’t getting the results, we’ll rework it until it does. When you take your marketing to us, we won’t just write three posts and run. We’re in it for the long haul, meaning we aren’t just about putting you in front of people, but nurturing and developing your reputation so that people not only know about you, but know what you’re about. This kind of result only happens when you have years of experience and a thorough understanding of digital, physical, verbal and psychological marketing and a knowledge of how consumers think.