There are more channels to promote your message and put yourself in people’s minds than you could ever imagine. It would be a terrible mistake to limit your marketing to facebook posts, word-of-mouth and the occasional email newsletter or blog post. There’s every chance that there are powerful opportunities right in front of you that are just waiting for a trained eye to find them out.
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Once you have found your message (check out our communications services!), it’s time to share that message with customers through real-world and digital channels, in different forms and different contexts. But how can you know which ones to use? How can you be sure you even know all the available channels of marketing? Don’t leave yourself wondering. We know which channels will work for your business and your customers, and we know how to measure the results and adapt our strategies to the data. Let’s help you market your business in a powerful and meaningful way.
Now that you have been in business for a while, it’s time to look at how you can grow further and build a stronger business with a powerful and precisely targeted. Our data-centric method of marketing means that we change our style of marketing according to what produces the best results for your business, and we’re not limited to any specific method of reaching people. We seek to create an ongoing relationship between you and your customers through our marketing, to put you in their minds and them in your store. So when you’re ready, come in and chat with a business that really gets marketing and really gets you.
More than just bringing customers through your doors, our marketing is all about influencing the behaviour and opinions of people. We can build and grow your reputation so that you attract and appeal to a specific range of clients and create relationships with them to nurture stability in your business and help it to thrive. Our marketing is dictated by data, and it grows and adapts to your target audience, their needs and their interests, their problems and struggles so that people see your products or services as something that is important and that meets their needs and solves their problems, that garners interest and builds loyalty.
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Make a decision around who you want to target with your campaign, and how you want the campaign to influence their perspective or behaviour. This will be the deciding factor in how your campaign is formed throughout the rest of the marketing process.
Once you have decided who you need to target, you need to understand how the target audience behaves. How do they consume media? Do they use the internet at all, or do they operate more on signage, billboards or word-of-mouth? This will help you determine which channels are most effective in your marketing process.
Sure, a post on Facebook or Instagram could be nice, but why stop there? Perhaps your marketing could take on a more auditory or even physical angle. Force yourself to think outside the box and do something truly novel and memorable.
This is the crux of the marketing process. Understanding the way social media is used and consumed, and knowing which platforms connect you best with which demographics is pivotal to the success of your campaign.
After deciding where and how you will deliver your campaign, it's time to make a campaign road map and get ready to launch the campaign. Plan out when you will distribute different parts of your advertising and how it will change between different platforms and audiences.
You launched your campaign, fantastic! But you can't stop there. At the end of the process and throughout every step of it, you need to be analysing the statistics and engagement and letting that drive the way your marketing progresses and changes.
Not only are we experts in finding new ways to get your message out there, but we know exactly how to use each channel for maximum potency and coverage. We will tailor your communication to suit the style and audience for each platform we use in your marketing. And if our initial approach isn’t getting the results, we’ll rework it until it does. When you take your marketing to us, we won’t just write three posts and run. We’re in it for the long haul, meaning we aren’t just about putting you in front of people, but nurturing and developing your reputation so that people not only know about you, but know what you’re about. This kind of result only happens when you have years of experience and a thorough understanding of digital, physical, verbal and psychological marketing and a knowledge of how consumers think.