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What do you do when the a whole generation starts to phase out and the next demographic starts to roll in when you’re a multibillion dollar international business. How do you adapt to changing times, changing mindsets and start hitting the next generation to ensure business success continues throughout time?
As the world continues to evolve and adapt it’s a no brainer to adapt with the times and start shifting our strategies to meet the consumer expectations.
Eftpos has just revealed a new look to match its recent digital evolution. The payment system company shared its new logo aiming to appeal to all Australians, especially young people.
This change is brought on by the need for innovation and has been in development since last year in 2020.
Eftpos announced improvements and new fintech services in December of 2020. These include:
Along with the logo, there is a new motto: ‘Good for Australia’. This iconic Australian brand is back with a defined brand story and a
stand-out, relevant symbol. A vibrant upgrade in colour and an evolved, stylised ‘digital e’ now perfectly represents the brand and its
So how did they get to this point of understanding how to adapt to the future? It lays with in the data, that’s right. Data, and you can find out right now how you can re evaluate your brand for the digital age and ensure the success it deserves.
Let us help you start thinking about the following before launching into the digital age blindfolded:-
This might be some tell tale signs that you NEED Just a quick little strategy session to see where your business aligns – We have the perfect offer for you.
A 100% FREE 30 minute Market & Business strategy session to help you start pivoting your brand forward tailored to understanding the digital age!
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