Building a recognisable brand is a remarkable achievement, but it doesn't end there. When your brand becomes well-known, you possess a unique opportunity to leverage that recognition for a greater purpose. By understanding your audience, you can make a positive impact, and there are numerous captivating ways in which you can do just that.
KFC, a leading example in this realm, has recently taken a step forward by introducing KF Couture—a fresh line of apparel aimed to support Australian youth mental health. Collaborating with The Black Dog Institute, ReachOut Australia, and Whitelion, KFC has embarked on a philanthropic endeavour to raise much needed funds for these organisations.
The collection draws inspiration from the iconic KFC bucket, incorporating the brand's signature red and white stripes. It encompasses an array of clothing items, including trendy t-shirts, cosy hoodies, and stylish sweatshirts. In addition, there are accessories such as hats, socks, a bumbag, and even KFC-themed slides. The exclusive range of products can be found solely at KFC's Australian merch store, offering a price range from $20 for a pair of socks to $90 for the premium varsity jacket.
This launch signifies KFC's ongoing expansion beyond its traditional fast-food offerings, following previous ventures into scented candles and a KFC-themed dating simulator game in international markets.
Sally Spriggs, Chief Marketing Officer of KFC Australia, expressed her excitement by stating "We're thrilled to showcase KFC on the runway ahead of Sydney Fashion Week, and even more delighted to respond to our fans' requests by bringing this iconic merchandise range to Australia. The profits from sales will support the well-being of Australian youth through the KFC Youth Foundation."
By creating an enjoyable and purposeful initiative, KFC has not only deepened brand loyalty but also demonstrated a profound understanding of its audience.
If you, as a business owner, aspire to utilise your brand's recognition for good, we encourage you to contact us today.