[ { "post_id": "343", "post_category_id": "2", "post_title": "Is your business visible to AI search", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/343\/AIfirstchoice.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/is-your-business-visible-to-ai-search\/", "post_date": "2026-04-23 23:03:27" }, { "post_id": "341", "post_category_id": "2", "post_title": "Why Digital Word of Mouth is becoming your strongest growth engine", "post_content_short": "When prices are similar, services look comparable, and every competitor appears credible online, what actually tips the scales? For most\ncustomers, the answer isn't always found in your marketing copy, it’s found in the experiences of others.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/341\/DigitalWOM.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/why-digital-word-of-mouth-is-becoming-your-strongest-growth-engine\/", "post_date": "2026-04-06 23:53:00" }, { "post_id": "339", "post_category_id": "2", "post_title": "Personal Branding at its best - Family Scandal", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/339\/TheBecksbrand.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/personal-branding-at-its-best-family-scandal\/", "post_date": "2026-02-05 03:48:20" }, { "post_id": "334", "post_category_id": "2", "post_title": "The future of search has arrived - ChatGPT is changing how people find and buy from brands", "post_content_short": "OpenAI has now flipped the digital marketing world on its head again as we officially entered what can be called the 'Answer Economy'.\nInstead of typing a query into Google and browsing endless results, users are now asking AI for recommendations and this could be a game\nchanger for your business!", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/334\/CHAT-GPT.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/the-future-of-search-has-arrived-chatgpt-is-changing-how-people-find-and-buy-from-brands\/", "post_date": "2025-11-07 02:31:24" }, { "post_id": "333", "post_category_id": "2", "post_title": "Building a business website that works", "post_content_short": "What’s essential, what can wait, and when to call in the experts Creating a great business website doesn’t have to be overwhelming. The\nkey is knowing what you really need now  and what can wait until later.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/333\/WebsiteDesign.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/building-a-business-website-that-works\/", "post_date": "2025-10-29 04:10:27" }, { "post_id": "331", "post_category_id": "2", "post_title": "Google doesn’t owe you visibility. You earn it, every day and here's how!", "post_content_short": "Having a business with digital presence today, is like running a shopfront on a street that won’t stay still. One day, you’re on Main\nStreet with hundreds of passersby. The next, you’re hidden in a back alley and no one walks by.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/331\/GoogleMyBusiness.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/google-doesnt-owe-you-visibility-you-earn-it-every-day-and-heres-how\/", "post_date": "2025-09-10 01:30:30" }, { "post_id": "329", "post_category_id": "2", "post_title": "From Hoodies to Help: How Affiliate Marketing Can Make A Real Difference", "post_content_short": "Bunnings Warehouse has partnered once again with mental health charity TIACS and social impact workwear brand TradeMutt to release a\nlimited-edition hoodie aimed at funding free counselling services for tradies and other blue-collar workers.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/329\/TradeMutt.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/from-hoodies-to-help-how-affiliate-marketing-can-make-a-real-difference\/", "post_date": "2025-08-13 06:24:54" }, { "post_id": "328", "post_category_id": "2", "post_title": "If talent is scrolling past your brand, it's not them - it's you", "post_content_short": ""Have you ever wondered why the ideal candidate keeps scrolling, and why the one desperate for a job lands in your lap?" We\nboth know you’ve seen it happen: most job ads blur into a beige sea – until the rare one POPS. Bold hook. Clear voice. Irresistible CT.\nThat’s not luck or too good to be true. That’s a great Employee Value Proposition.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/328\/EmployeeBranding.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/if-talent-is-scrolling-past-your-brand-its-not-them-its-you\/", "post_date": "2025-08-12 14:00:00" }, { "post_id": "326", "post_category_id": "2", "post_title": "Costly mistakes when outsourcing your website", "post_content_short": "A new financial year is the perfect time to take stock of your digital presence and if your website is looking outdated or no longer pulling\nits weight, you might be considering an upgrade.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/326\/Avoid-these-MistakesV2.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/costly-mistakes-when-outsourcing-your-website\/", "post_date": "2025-07-08 03:07:00" }, { "post_id": "325", "post_category_id": "2", "post_title": "How Domino's delivers more than pizza with smart customer communication", "post_content_short": "Domino’s Pizza Enterprises has taken a bold and inventive approach to digital marketing by teaming up with Australian tech company Taguchi.\nFaced with the challenge of managing sophisticated marketing campaigns across 12 international markets, Domino’s needed a system that could\ndeliver both personalisation and scalability – without the complexity.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/325\/Dominos1.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/how-dominos-delivers-more-than-pizza-with-smart-customer-communication\/", "post_date": "2025-06-18 07:29:00" }, { "post_id": "321", "post_category_id": "2", "post_title": "Powerful Story Telling by Mastercard", "post_content_short": "Mastercard transforms its iconic circles into symbols of real-life moments, blending bold visuals with emotional storytelling to give new\nmeaning to “Priceless.”", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/321\/mastercard_soccer.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/how-a-simple-logo-became-a-powerful-storytelling-tool-for-mastercard\/", "post_date": "2025-05-21 06:56:00" }, { "post_id": "319", "post_category_id": "2", "post_title": "Making Mother's Day Work for Your Brand", "post_content_short": "Even if your brand doesn’t sit within retail or hospitality, annual events like Mother’s Day can still offer golden opportunities to\n\tconnect, be seen, and stand out.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/319\/mothersdayads.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/making-mothers-day-work-for-your-brand\/", "post_date": "2025-04-15 02:55:06" }, { "post_id": "314", "post_category_id": "2", "post_title": "How to Spot Big Opportunities", "post_content_short": "In business, problems are often seen as roadblocks, but the most successful brands view them as opportunities. The bigger the problem your\ncustomer faces, the bigger the chance for you to step in and provide a valuable solution. This mindset shift can transform how you approach\nmarketing, innovation, and customer service.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/314\/big-opportunity.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/why-big-problems-lead-to-big-opportunities\/", "post_date": "2025-04-02 22:44:56" }, { "post_id": "312", "post_category_id": "2", "post_title": "Super Bowl 2025: The Game Changing ads that Captivated Millions", "post_content_short": "Super Bowl 2025 featured ads that wowed audiences with creativity and emotional impact. From heartwarming stories to bold, disruptive\nvisuals, these campaigns set new standards for advertising.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/312\/super-bowl-lix-logo.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/marketing-mix-march-2025-the-super-bowls-winning-formula\/", "post_date": "2025-02-25 06:24:00" }, { "post_id": "310", "post_category_id": "2", "post_title": "Considering a Rebrand", "post_content_short": "Are you thinking about rebranding. Here are some need to know facts about getting it done right.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/310\/tropicana.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/considering-a-rebrand\/", "post_date": "2025-02-03 23:54:00" }, { "post_id": "309", "post_category_id": "2", "post_title": "What Will Marketing Look Like in 2025? Predictions You Can’t Miss", "post_content_short": "As we approach 2025, discover the innovations and transformations that will change the marketing landscape for good.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/309\/2025.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/what-will-marketing-look-like-in-2025-predictions-you-cant-miss\/", "post_date": "2024-12-17 02:46:00" }, { "post_id": "306", "post_category_id": "2", "post_title": "Turn Scents into Dollars this Christmas", "post_content_short": "When it comes to branding, visuals and slogans often take centre stage, but scent is the hidden powerhouse especially during the festive\nseason. By adding aromas, you can evoke memories, create warmth, and elevate your customer experience.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/306\/ScentMarketing.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/turn-scents-into-dollars-this-christmas\/", "post_date": "2024-11-11 21:49:00" }, { "post_id": "303", "post_category_id": "2", "post_title": "Beetlemax", "post_content_short": "CarMax's new campaign, “BeetleMax: The Way Car Buying Shouldn’t Be,” partners with Warner Bros. to humorously depict a chaotic\nBeetlejuice-run dealership. By highlighting the contrast with their customer-friendly process, CarMax aims to attract attention and improve\nits fortunes in a challenging market. Will this strategy pay off?", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/303\/beetlemax-2-1600x857.png", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/marketing-mix-october-2024-beetlemax\/", "post_date": "2024-09-18 05:52:00" }, { "post_id": "299", "post_category_id": "2", "post_title": "Telstra’s New Stop-Motion Campaign", "post_content_short": "Have you seen Telstra's recent marketing campaign, "Better On A Better Network," which is rapidly gaining momentum and becoming a\n\thot topic among marketers across the industry. This inventive campaign is turning heads with its creative use of stop-motion animation,\n\tdesigned to highlight the distinct personalities and quirks of various Australian locales in just 15 seconds. Each spot vividly brings to\n\tlife the essence of these regions, offering a visual treat that resonates with viewers.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/299\/Better-on-a-Better-Network-stop-motion.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/telstras-new-stop-motion-campaign\/", "post_date": "2024-08-13 06:17:00" }, { "post_id": "297", "post_category_id": "2", "post_title": "'The Last Safety Feature' Redefines Automotive Sustainability Messaging", "post_content_short": "Hyundai’s latest campaign, 'The Last Safety Feature,' boldly reimagines climate action in marketing. This global initiative confronts the\nharsh realities of climate change through stark, real-life imagery of vehicles ravaged by natural disasters.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/297\/Hyundai_Sand.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/the-last-safety-feature-redefines-automotive-sustainability-messaging\/", "post_date": "2024-07-31 05:29:00" }, { "post_id": "294", "post_category_id": "2", "post_title": "Specsavers parking violations", "post_content_short": "event on Edinburgh's Castle Street caught everyone's attention. A Specsavers van found itself humorously trapped, rear end raised by an\n\tautomatic bollard, right next to a warning sign about the very hazard it encountered.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/294\/1715613172500.jpeg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/marketing-mix-july-2024-specsavers-parking-violations\/", "post_date": "2024-07-03 07:00:00" }, { "post_id": "293", "post_category_id": "2", "post_title": "Affiliate Marketing - The Power of Working Together", "post_content_short": "In the dynamic world of marketing, strategic partnerships can unlock unprecedented value, transforming how brands engage with their\n\taudiences.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/293\/Bluey.png", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/affiliate-marketing-the-power-of-working-together\/", "post_date": "2024-05-07 22:31:25" }, { "post_id": "290", "post_category_id": "2", "post_title": "April Fools Opportunity to Increase Brand Awareness", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/290\/Strip-J-YpsdQM1-transformed.jpeg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/april-fools-opportunity-to-increase-brand-awareness\/", "post_date": "2024-04-22 23:06:16" }, { "post_id": "289", "post_category_id": "2", "post_title": "How to leverage the buzz", "post_content_short": "You may have heard of the buzz swirling around the Dune 2 Movie promotional popcorn bucket - and trust us, it’s not your typical\n\tpopcorn container. Some might even argue it's the most peculiar and, dare we say, unsavoury way to enjoy your favourite movie snack.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/289\/Screenshot-2024-03-13-083824.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/how-to-leverage-the-buzz\/", "post_date": "2024-04-01 20:59:46" }, { "post_id": "286", "post_category_id": "2", "post_title": "You're Only As Strong As Your Pitch", "post_content_short": "Introducing a new product to your customers is very important, but there are instances where pitching to investors holds equal importance.\n\tIn this segment of our Marketing Mix, we'll analyse one of the highly effective presentations on Channel 10's Shark Tank.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/286\/maxresdefault.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/youre-only-as-strong-as-your-pitch\/", "post_date": "2024-02-27 21:22:00" } ]