[ { "post_id": "343", "post_category_id": "2", "post_title": "Is your business visible to AI search", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/343\/AIfirstchoice.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/is-your-business-visible-to-ai-search\/", "post_date": "2026-04-23 23:03:27" }, { "post_id": "342", "post_category_id": "1", "post_title": "Stawberry flavoured emphysema (Hard to ignore, isn't it)", "post_content_short": "It's one thing to send a message; it's another to make it land.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/342\/AffectsofVaping.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/stawberry-flavoured-emphysema-hard-to-ignore-isnt-it\/", "post_date": "2026-04-07 01:52:59" }, { "post_id": "341", "post_category_id": "2", "post_title": "Why Digital Word of Mouth is becoming your strongest growth engine", "post_content_short": "When prices are similar, services look comparable, and every competitor appears credible online, what actually tips the scales? For most\ncustomers, the answer isn't always found in your marketing copy, it’s found in the experiences of others.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/341\/DigitalWOM.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/why-digital-word-of-mouth-is-becoming-your-strongest-growth-engine\/", "post_date": "2026-04-06 23:53:00" }, { "post_id": "340", "post_category_id": "1", "post_title": "When the \"Pied Piper\" Met the Ad Watchdog", "post_content_short": "We all love a bit of \"Aussie larrikin\" humor in advertising - the kind that makes you lean in and have a laugh. That’s exactly why the recent Toyota HiLux “Pied Piper” ad caught our eye..", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/340\/Adstandards_UntetheredDogs.png", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/when-the-pied-piper-met-the-ad-watchdog\/", "post_date": "2026-02-18 01:53:53" }, { "post_id": "339", "post_category_id": "2", "post_title": "Personal Branding at its best - Family Scandal", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/339\/TheBecksbrand.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/personal-branding-at-its-best-family-scandal\/", "post_date": "2026-02-05 03:48:20" }, { "post_id": "335", "post_category_id": "1", "post_title": "People don’t remember what you sold them. \tThey remember how you made them feel.", "post_content_short": "In today’s crowded marketplace, people are no longer just buying a product or a service. They are buying a feeling, a story, and a sense of\nbelonging. Consumers are hungry for connection, authenticity and moments they can step into", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/335\/UE3.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/in-2026-people-dont-remember-what-you-sold-them-they-remember-how-you-made-them-feel\/", "post_date": "2026-02-04 22:47:00" }, { "post_id": "334", "post_category_id": "2", "post_title": "The future of search has arrived - ChatGPT is changing how people find and buy from brands", "post_content_short": "OpenAI has now flipped the digital marketing world on its head again as we officially entered what can be called the 'Answer Economy'.\nInstead of typing a query into Google and browsing endless results, users are now asking AI for recommendations and this could be a game\nchanger for your business!", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/334\/CHAT-GPT.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/the-future-of-search-has-arrived-chatgpt-is-changing-how-people-find-and-buy-from-brands\/", "post_date": "2025-11-07 02:31:24" }, { "post_id": "333", "post_category_id": "2", "post_title": "Building a business website that works", "post_content_short": "What’s essential, what can wait, and when to call in the experts Creating a great business website doesn’t have to be overwhelming. The\nkey is knowing what you really need now  and what can wait until later.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/333\/WebsiteDesign.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/building-a-business-website-that-works\/", "post_date": "2025-10-29 04:10:27" }, { "post_id": "332", "post_category_id": "1", "post_title": "Bringing brands to life through Experience Marketing", "post_content_short": "Did I here you say - what's Experience Marketing? If yes, here's a story we'd like to share.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/332\/Experience-Marketing.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/bringing-brands-to-life-through-experience-marketing\/", "post_date": "2025-09-30 01:55:59" }, { "post_id": "331", "post_category_id": "2", "post_title": "Google doesn’t owe you visibility. You earn it, every day and here's how!", "post_content_short": "Having a business with digital presence today, is like running a shopfront on a street that won’t stay still. One day, you’re on Main\nStreet with hundreds of passersby. The next, you’re hidden in a back alley and no one walks by.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/331\/GoogleMyBusiness.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/google-doesnt-owe-you-visibility-you-earn-it-every-day-and-heres-how\/", "post_date": "2025-09-10 01:30:30" }, { "post_id": "330", "post_category_id": "1", "post_title": "Made to Share Campaign", "post_content_short": "Cadbury Shows Us Why Chocolate Is Made to Share What makes a brand stand out in a sea of products? Sometimes, it’s not about launching\nsomething entirely new it’s about reminding people of the role your product already plays in their lives.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/330\/MadeToShare1.png", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/made-to-share-campaign\/", "post_date": "2025-09-10 01:24:07" }, { "post_id": "329", "post_category_id": "2", "post_title": "From Hoodies to Help: How Affiliate Marketing Can Make A Real Difference", "post_content_short": "Bunnings Warehouse has partnered once again with mental health charity TIACS and social impact workwear brand TradeMutt to release a\nlimited-edition hoodie aimed at funding free counselling services for tradies and other blue-collar workers.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/329\/TradeMutt.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/from-hoodies-to-help-how-affiliate-marketing-can-make-a-real-difference\/", "post_date": "2025-08-13 06:24:54" }, { "post_id": "327", "post_category_id": "1", "post_title": "How Can You Dominate The Market, If Your Brand Can't Hold A Conversation?", "post_content_short": "If your brand was a person, would anyone actually<\/em> want to have coffee with it, or would it just be a quick, “Hi and Goodbye”. If\nthat’s something that sounds a little too close to home, it may be time to review your brand messaging. Because let’s be honest: if your\nbrand isn’t sparking interest, making people feel something, or standing for something real - what is it doing?", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/327\/BrnadFondation.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/how-can-you-dominate-the-market-if-your-brand-cant-hold-a-conversation\/", "post_date": "2025-08-13 06:10:12" }, { "post_id": "328", "post_category_id": "2", "post_title": "If talent is scrolling past your brand, it's not them - it's you", "post_content_short": ""Have you ever wondered why the ideal candidate keeps scrolling, and why the one desperate for a job lands in your lap?" We\nboth know you’ve seen it happen: most job ads blur into a beige sea – until the rare one POPS. Bold hook. Clear voice. Irresistible CT.\nThat’s not luck or too good to be true. That’s a great Employee Value Proposition.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/328\/EmployeeBranding.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/if-talent-is-scrolling-past-your-brand-its-not-them-its-you\/", "post_date": "2025-08-12 14:00:00" }, { "post_id": "326", "post_category_id": "2", "post_title": "Costly mistakes when outsourcing your website", "post_content_short": "A new financial year is the perfect time to take stock of your digital presence and if your website is looking outdated or no longer pulling\nits weight, you might be considering an upgrade.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/326\/Avoid-these-MistakesV2.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/costly-mistakes-when-outsourcing-your-website\/", "post_date": "2025-07-08 03:07:00" }, { "post_id": "325", "post_category_id": "2", "post_title": "How Domino's delivers more than pizza with smart customer communication", "post_content_short": "Domino’s Pizza Enterprises has taken a bold and inventive approach to digital marketing by teaming up with Australian tech company Taguchi.\nFaced with the challenge of managing sophisticated marketing campaigns across 12 international markets, Domino’s needed a system that could\ndeliver both personalisation and scalability – without the complexity.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/325\/Dominos1.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/how-dominos-delivers-more-than-pizza-with-smart-customer-communication\/", "post_date": "2025-06-18 07:29:00" }, { "post_id": "324", "post_category_id": "1", "post_title": "Creative That Cuts Through: How MYOB’s EOFY Campaign Turned Heads.", "post_content_short": "When it comes to grabbing attention in a crowded market, smart creative execution makes all the difference. A great recent example we\n\twanted to share with you is MYOB’s “Do Less Work Work”<\/strong> EOFY campaign — which used simple, bold creative to engage a\n\twhole new audience who may not have previously considered the brand.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/324\/MYOBWorkWorkLess2.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/myob-do-less-work-work\/", "post_date": "2025-06-18 07:03:12" }, { "post_id": "322", "post_category_id": "1", "post_title": "The Fast and the Playful: LEGO Takes the creative Wheel at Miami Grand Prix", "post_content_short": "LEGO and Formula 1 collide in a bold creative spectacle at the Miami Grand Prix, turning the track into a stage for imagination—and proving\nthat when play drives the idea, fans don’t just watch, they feel it.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/322\/2-Lego-F1-Miami-Grand-Prix.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/the-fast-and-the-playful-lego-takes-the-creative-wheel-at-miami-grand-prix\/", "post_date": "2025-05-21 07:13:00" }, { "post_id": "321", "post_category_id": "2", "post_title": "Powerful Story Telling by Mastercard", "post_content_short": "Mastercard transforms its iconic circles into symbols of real-life moments, blending bold visuals with emotional storytelling to give new\nmeaning to “Priceless.”", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/321\/mastercard_soccer.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/how-a-simple-logo-became-a-powerful-storytelling-tool-for-mastercard\/", "post_date": "2025-05-21 06:56:00" }, { "post_id": "320", "post_category_id": "1", "post_title": "AI generated ad campaign has been used in the Australian Federal Election", "post_content_short": "In the lead-up to the 2025 Australian election, political parties are using AI to enhance campaign creativity—simplifying complex policies,\npersonalising messages, and producing fast, cost-effective content. But while AI brings scale and efficiency, it's human insight that gives\ncampaigns emotional impact and meaning.", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/320\/albo-doll.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/creative-cube\/ai-generated-ad-campaign-has-been-used-in-the-australian-federal-election\/", "post_date": "2025-04-29 01:18:00" }, { "post_id": "319", "post_category_id": "2", "post_title": "Making Mother's Day Work for Your Brand", "post_content_short": "Even if your brand doesn’t sit within retail or hospitality, annual events like Mother’s Day can still offer golden opportunities to\n\tconnect, be seen, and stand out.\n", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/319\/mothersdayads.jpg", "post_content_type": "page", "post_content_url": "https:\/\/www.2creativemedia.com.au\/news\/marketing-mix\/making-mothers-day-work-for-your-brand\/", "post_date": "2025-04-15 02:55:06" }, { "post_id": "318", "post_category_id": "3", "post_title": "Vernon Constructions", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/318\/VERNON.jpg", "post_content_type": "url", "post_content_url": "http:\/\/www.vernonconstructions.com.au", "post_date": "2025-04-09 07:31:00" }, { "post_id": "317", "post_category_id": "3", "post_title": "Holistic Horizons Support Services", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/317\/Holistic-Horizons.jpg", "post_content_type": "url", "post_content_url": "http:\/\/www.holistichorizons.com.au", "post_date": "2025-04-09 07:28:00" }, { "post_id": "316", "post_category_id": "3", "post_title": "Heat - Haling Earthmoving & Transportation", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/316\/Heat.jpg", "post_content_type": "url", "post_content_url": "http:\/\/www.heatearthmoving.au", "post_date": "2025-04-09 07:27:00" }, { "post_id": "315", "post_category_id": "3", "post_title": "Makekadi Mining Services", "post_content_short": "", "post_icon": "https:\/\/www.2creativemedia.com.au\/media\/website_posts\/315\/makekadi.jpg", "post_content_type": "url", "post_content_url": "https:\/\/www.makekadi.com.au\/", "post_date": "2025-04-09 07:21:00" } ]