I’m sure you are tired of hearing the words unprecedented times? But it's true.
COVID-19 has forced businesses to close, pivot and think on their feet. Arguably, most of us have never seen something of this scale before, which means we had to think fast and re-align marketing and brand strategies to navigate through this pandemic and the good news is - IT’S WORKING!
We know it’s been tough but as an experienced team of marketers and digital experts, we’re here to help you get through this. We are fortunate to be all working from our office (in separate rooms, practicing social distancing) because it’s hard to be creative on your own at home.
Our office hours and days remain the same, although our night light has been burning to help our clients communicate through this new chaos.
We’re ready to help your business pivot through and beyond COVID-19 so that you can survive.....and thrive.
Events allow people to experience your business in a new way, meaning they have a lot of power to change your business’s reputation for the better. This is why it’s important that you are careful in how you plan, advertise and then run your event on the day. An event can be a make-or-break experience for many in how they perceive your business, so they need to be approached with the weight they deserve.
Who is this event for? The more specific your target audience is, the more you can create an experience specifically for them that strengthens their bond with your business and builds mutual trust and appreciation for you.
Being able to anticipate the interests, passions, frustrations and needs of the people you are targeting allows you to directly address those areas to cement your business in their minds as not just relevant to them, but necessary.
Events are a wonderful opportunity to stretch the limits and explore new possibilities. Push your creativity to the max! Taking a new and novel approach is what will distinguish your event - and by extension, your brand - as a cut above the rest.
This is how people find out about your event. Make sure to do the research and make a decision on which marketing channels will help you build awareness and excitement that will get people talking and get people coming to the event.
Once the event kicks off, it's crucial that you keep everything running smoothly and seamlessly so attendants get the best possible experience. This is where you need to be planning, scheduling and arranging logistics for how the event runs, and be aware of everything as it happens on the day.
The event might be finished, but there's still more to be done. Analyse the statistics on awareness, attendance and overall reception of the event. Maybe it was a huge success and you should run it again next year, or maybe it wasn't and you need to make some changes for your next event.
Chances are you’ve heard about or even attended an event run by 2 Creative Media. We have run events for years, and over that time we have further refined and developed our processes in designing and coordinating events, marketing and generating interest around them and then being there on the day to make sure everything runs smoothly and the attendees have a wonderful experience.