Having a digital presence makes your business far more accessible and allows people to interact with your business in ways they never previously could. Do you have a website? What about a Facebook or Instagram account? This is the digital era, and you cannot afford to underestimate how powerful - and how crucial - a digital presence is.
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Nowadays, people look to the internet as their primary source of information. When you’re launching a new business, word-of-mouth just isn’t going to cut it anymore. We’ll set you up with an online presence so you can make sure you’re noticed and remembered. Our thorough understanding of digital technology and digital content means that we know how to put you in front of people in a positive way that says your business is ready for the market of today.
You can get a long way with good customer service, but with a strong online presence your business can really grow and flourish. In creating a positive digital experience for you customers, you can not only be visible to more people, but you can also become more accessible through online shopping or making sure all the important information about your business is available on your website and social media so that you are always within reach of the customer.
Websites and social media in particular are vital for the health of your business. You may have a website, but if it doesn’t cater for the customers of today with a clean, modern design, powerful contact forms so people can easily get in touch and a responsive layout so your website can be used on devices with any screen size, you are putting yourself at a disadvantage and scaring away potential customers. So get in touch with us and we’ll make sure your digital presence helps rather than hinders your growth.
An established business needs an excellent website that reflects their competence and drives customers, clients and business partners to get in touch and interact with them. We can design, build, write content for, update, manage and maintain one or more websites for your business and then keep developing it further through search engine optimisation, analytics, APIs and social media integration and intelligent site functionality that guides the user through the site and on a journey that leads to them contacting you. We can also manage your social media and keep track of the data and statistics to influence the way we interact with people so your online presence is as powerful and prominent as it can be.
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Remember that the digital content you're creating is ultimately for a consumer! In identifying your audience, you can tailor-make custom ditigal solutions that are accessible and resonate with your end users.
Dive in and learn everything there is to know about your target audience once you have identified them. Knowledge is power, and understanding how your audience thinks and acts gives you the power to create a truly impressive and effective product.
It's not enough to just be knowledgeable. Creativity is what makes a digital product stand out, what makes it special, what makes it memorable. You may have all the know-how in the world, but without a creative approach, you won't get an outstanding result.
What is your digital content and how are you delivering it? Is it social media content distributed through Facebook or Instagram? Is it a new page on your website? Perhaps it's an entire website! It's important to know how to distribute your digital media.
Plan out and develop all your digital content - images, videos, interactive webpages etc. - and begin to release and distribute it, making sure to monitor how people are responding to it along the way.
At the end of the creation and distribution process, look at the statistics. How has this been received? How popular is your new content? In what way is it affecting awareness, customer satisfaction, overall sales? This data needs to factor in to your next digital project.
Understanding how to use digital media (let alone use it effectively) takes a lot of research, experimentation, and learning from successes and failures. Luckily, we’ve spent over a decade doing just that and equipping ourselves for the digital age so that you can spend your time focusing on running your business. Whether it’s Google ads and analytics, animations and videos, social media strategies and graphics or having a website developed, we have the tools and the know-how to produce whatever you’re after.
At first glance, a website might appear to be little more than a portfolio, contact details and an “about us” section. But we know that there’s so much more to a website than that. Your website is the centerpiece to effective marketing and a hub for interaction and storytelling. We will design and build a beautiful, functional and meaningful website that guides your customers and leaves them feeling confident about your business and interested to find out more.
That’s not the end of the story, though. A website isn’t a single project. It’s a growing, changing thing that needs to keep developing and adapting to the world around it just as we do. Because we understand this, we manage the hosting, maintenance and growth of your site, keeping you involved in the design so you are perfectly positioned to make the important calls about your website that will keep it relevant and at the top of its game.