I’m sure you are tired of hearing the words unprecedented times? But it's true.
COVID-19 has forced businesses to close, pivot and think on their feet. Arguably, most of us have never seen something of this scale before, which means we had to think fast and re-align marketing and brand strategies to navigate through this pandemic and the good news is - IT’S WORKING!
We know it’s been tough but as an experienced team of marketers and digital experts, we’re here to help you get through this. We are fortunate to be all working from our office (in separate rooms, practicing social distancing) because it’s hard to be creative on your own at home.
Our office hours and days remain the same, although our night light has been burning to help our clients communicate through this new chaos.
We’re ready to help your business pivot through and beyond COVID-19 so that you can survive.....and thrive.
We may live in a digital world, but physical design is far from obsolete.
What does a customer see when they enter your store?
Are your business cards and flyers up-to-date and aesthetically pleasing?
Maybe it’s time for a new set of posters, new signs or even a stylish annual report. If you need design work done, you’ve come to the right place.
What is your design going to be used for? It is internal (aimed at the business) or external (aimed at the customer)? Is it for a report, a calendar, a photobook, a letterhead, a newsletter, signage or stationery? Is it a combination of several, and how will it look different between the different mediums?
Don't forget that this design is for the end viewer - if they don't understand or like it, you need to go back to the drawing board! Understand your target audience and how to reach them, from the visual components to the languages to the design mediums you use.
Creativity is the core of your design! Figure out how much room you have to move within your brand architecture and stretch the limits! How creative your design is could be make-or-break, so make sure to give it your full creative energy.
This is where you create your base design and adapt it to the different mediums you use. Find the balance between flexibility and specificity, so you have the ability to adapt your design in different ways but also make the most of the design on each medium.
Make sure people know about your new designs! Advertise your creative new business cards, signage, posters or anything else, and watch the excitement build!
How successful was your design? Did people understand it? Did they relate it to your brand and your product or service? What result has it had on your business's popularity or on sales? Get people's opinions to form an accurate idea of the impact your design had.
All design tells a story, and we’ll make sure it’s your story. By keeping you closely involved in the design process and partnering with your unique knowledge and expertise in your business, we are able to create an end product that is perfectly tailored to your needs and to your customers that is consistent with the branding you already have. We can design posters, signage, business cards, flyers, email footers and anything else your business needs to stand out. So get in touch with us, and we’ll show you what we can do for you.