Case Study - M & M’s – A place for all Funkind!
In this edition, we explore the importance of adapting your brand to align with the seasons and world events. By keeping your business and products current with what's happening around the world, you can keep your audience engaged and connected to your brand.
As an example, we take a look at M&M's latest Easter campaign. By seamlessly transforming their iconic chocolates candies into Easter eggs, M&M's has always succeeded in their Easter campaigns. This year, they are launching a new integrated seasonal campaign to remind fans that there's more fun to be had together this Easter, inviting us all to bake our hearts out, share in the egg-citement, and go Easter egg hunting with friends and family.
Given that 65% of people regard chocolate to be the best part of Easter, the campaign celebrates the joy of sharing chocolate during the top
three main Easter rituals: baking, gifting, and Easter egg hunts. The content showcases the iconic cast of M&M's characters
participating in these rituals to varied degrees of success!
The campaign features a hero 15-second film, radio spots, and targeted 6-second social films that focus on customer behaviour during the three important Easter traditions.
"M&M's is focused on building a world where everyone feels they belong, a place for all funkind," stated Chris Brody, Mars Wrigley's Global Content Architect. "Key seasonal moments, such as Easter, are important occasions for the brand as people gather to celebrate with friends and family, with our goods at the heart of those celebrations, helping to spark moments of happiness, connection, and fun."
Remember, adapting your brand to align with the seasons and world events can help you stay relevant and connected with your audience. We hope you find this edition of our Creative Cube insightful.