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Coca-Cola ‘Pool Boy’ TVC
Australia will be one of the first markets globally to air Coca-Cola’s new ‘Pool Boy’ commercial. Coca-Cola’s ‘Pool Boy’ commercial has aired in Australia after launching in the USA in March 2017.
The video ad already achieved 4.1 million YouTube views.
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It builds on the soft drink giant’s global ‘Taste the Feeling’ brand platform which launched in 2016 and features the new drinks range labels which reflect its ‘one brand’ world strategy.
![](/creative-cube/coca-cola-pool-boy-tvc/coke-mid.jpg)
Unlike the new commercial, the global labels took almost a year to launch in Australia.
“As a brand, we are constantly looking for ways to keep our work fresh, exciting and engaging to our consumers,” says Lisa Winn, marketing director at Coca-Cola South Pacific.
They do this by tapping into everyday moments and telling a story that connects with their world wide audience.
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