In the world of business, getting your brand noticed can be a real challenge.
But every once in a while, an incredible opportunity presents itself to put your brand in front of a massive audience. And what better opportunity than the Super Bowl - the world-renowned event that captivates millions of viewers around the globe? (On a more local level for our Aussie businesses we have the Australian Open, Mount Panorama Bathurst and the list goes on).
While it's known for the high-intensity game, the Super Bowl is also famous for its clever, entertaining, and often hilarious ads that air during commercial breaks and at half-time. Below we wanted to share with you one clever brand, streaming service, Tubi, who took the opportunity to create an ad that left viewers reaching for their remote controls.
In a 15-second ad, it appeared as if the Super Bowl LVII broadcast had returned from a commercial break, only to have someone take over the
screen and start scrolling through Tubi's library for something to watch. It was a clever move, when all eyes were on the game,
that caught the attention of viewers and had them talking long after the game had ended.
While the Super Bowl may not be relevant to every business's target audience (or let's be honest... marketing budgets!), it serves in principle as a great example of how creativity and innovation can help your brand stand out in a crowded marketplace. It's a high-risk, high-reward situation, but if done right, it can become a viral sensation for your brand.
So, if you're looking to shake up your marketing strategy and make a creative splash in your industry, let's brainstorm some innovative
ideas that will get your brand noticed and help you achieve your business goals.