I’m sure you are tired of hearing the words unprecedented times? But it's true.
COVID-19 has forced businesses to close, pivot and think on their feet. Arguably, most of us have never seen something of this scale before, which means we had to think fast and re-align marketing and brand strategies to navigate through this pandemic and the good news is - IT’S WORKING!
We know it’s been tough but as an experienced team of marketers and digital experts, we’re here to help you get through this. We are fortunate to be all working from our office (in separate rooms, practicing social distancing) because it’s hard to be creative on your own at home.
Our office hours and days remain the same, although our night light has been burning to help our clients communicate through this new chaos.
We’re ready to help your business pivot through and beyond COVID-19 so that you can survive.....and thrive.
What are your visions and goals?
Who are you communicating to?
Where are you posting these communications?
What are you communicating and why are you communicating?
If marketing is where and how you say it, then communication is what you're saying - it's the ingredient behind your marketing.
Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.
Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.
This is what separates the best from the rest! It ultimately converts a concept into action. Intertwining an idea and how that fits into the target market. Determining which products to develop, redesigns or improvements and take it to market along with evaluating its success.
To effectively influence your customers today, marketing must be personable, intelligent, relatable, and emphatic. This one-on-one marketing tactic can adjust and respond, in real-time, to the customer’s actions. Businesses can grow their brand awareness, differentiate from the competition, and increase loyalty and personal touch for the consumer.
Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion.
A Marketing plan is a strategic road map outlining the execution of advertising campaigns used to reach it targeted audience. This operational document summarizes the what and why of advertising and how the company measures the efficiency of these plans.
Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
A marketing communications strategy plan addresses how your product is going to reach your audience. It ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
Digital marketing is connecting with your audience at the right place at the right time. Moving with the times, Digital marketing takes advantage of societies technological adoption and encompasses all marketing efforts through digital technologies and media.
Marketing research addresses the implications on the marketing product through qualitative and quantitative methods. Specific design, information collection methods and analysis processes summarise these findings comparing with overall customer behaviour and the 4p’s of marketing.
‘The sound of silence’ is that subliminal suggestion when you enter the store, to buy a product. That is Customer Experience Design, tailoring the design of a product to the lives of the people. It's the connection between your brand and your customer, as well as your brand's promise.
We can lead you through the Customer Experience Design process. We offer you design consultations and tutorials that systematically cover practices within a marketing mix. We work with you.
Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.
Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS.
Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.
Your communication may be either internal (for people within the business), business-to-business or external (to customers). Which of these categories you target controls your communication at a fundamental, foundational level.
Make a point of knowing everything you can about the psychology of your target audience. The more you know about their way of thinking, their culture, their behaviours and perspectives, the more effectively you can shape your message to drill in to their needs and frustrations.
Don't settle for the same thing you've always said. This is an opportunity to say something truly novel and unique which, when paired with precise, effective marketing, can result in something not just powerful but memorable in its own right.
Each medium (facebook, youtube, signage, word-of-mouth etc.) has its strengths and weaknesses and its own unique opportunities to be taken advantage of. Understand how each medium works and understanding the people who use it will make the difference between a mediocre campaign and a mighty campaign.
Once you have developed your message, you need to distribute it. If it's for an internal meeting or presentation, present it! If it's for external marketing, then market it! Get your message out into the open through the mediums you've researched.
Gather information on the reception of your communication. Did your message resonate with its audience? Did people understand and identify with it? What feedback and comments did you receive? As you return to the start of the communications cycle, you can use the information you collected to build a more targeted, more powerful campaign next time.
To make sure your communication is as accurate and transparent as it can possibly be, we will regularly meet up and chat with you to really get to know your business and what makes it tick. Through listening, observation and asking the right questions - something we’ve taken years to refine and perfect - we learn the passions behind the business and what makes it stand out among its competitors, then we get to work presenting it in a way that the consumer connects with and responds to. This makes the foundation of the way we write website content, media releases and newsletters, business proposals, advertising content and any other content for your business. Your communication is the heart of your online presence and reputation among people, so don’t take it lightly, take advantage of our expertise and get it done right.