What is your message? What are your values? What is crucially important to you, and what is your vision and your goals? If you haven’t put careful consideration into this, you’re sacrificing clarity and consistency in your communication and marketing. If marketing is where and how you say it, then communication is what you’re saying - it’s the substance behind your marketing.
Services marketing are strategies focused on selling services (intangible) rather than a physical product. This includes personal services like spa treatments, haircuts, accounting, concerts or dance lessons). It focuses on the service’s appeal, benefits and the overall experience the customer receives.
Interactive marketing is a one-to-one marketing that focuses on individual customer and prospects. This involves marketing initiatives that are triggered by customers’ behaviours and preferences allowing the brand to talk directly to its target audience.
This is what separates the best from the rest! Apple, Google, Tesla. How to determine which products or services to develop, redesign or improve and how to manage the process and take it to market and evaluating its success.
In order to effectively influence you customers today, marketing must be personable, intelligent, relatable and emphatic. This one-on-one marketing tactic can adjusts and responds, in real-time, to the customer’s actions. Businesses are able to grown their brand awareness, differentiate from the competition and increase loyalty and personal touch for the customer.
Campaigns make businesses memorable. This is through a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication designed to accomplish a particular objective. They also give brands personality and emotion
A Marketing plan is a strategic road map used to organise, execute and track marketing strategies over time.
Is a plan to ensures a business achieves their communication objectives. It includes 4 key areas. Communication goals, target audience, communication plan and channels.
This is a strategic communication process that builds professional and beneficial relationships between the business and the public/media. This includes crafting and delivering messages that persuade or inform and help shape and maintain the image of your business.
This has become the most well known form of marketing and encompasses all marketing effort through applying digital technologies and media.
Attracts customers by creating valuable experiences that have a positive impact. It forms connections consumers are looking for and solves problems or pain points they already had.
Is an advertising strategy that communicates information (sales pitch or message) directly to the potential customer. Usually in the form of email, letter or SMS
Using existing social networks viral marketing relies on the consumer to generate the messages to promote a product or service. An organic, word-of-mouth sales technique.
Your communication may be either internal (for people within the business), business-to-business or external (to customers). Which of these categories you target controls your communication at a fundamental, foundational level.
Make a point of knowing everything you can about the psychology of your target audience. The more you know about their way of thinking, their culture, their behaviours and perspectives, the more effectively you can shape your message to drill in to their needs and frustrations.
Don't settle for the same thing you've always said. This is an opportunity to say something truly novel and unique which, when paired with precise, effective marketing, can result in something not just powerful but memorable in its own right.
Each medium (facebook, youtube, signage, word-of-mouth etc.) has its strengths and weaknesses and its own unique opportunities to be taken advantage of. Understand how each medium works and understanding the people who use it will make the difference between a mediocre campaign and a mighty campaign.
Once you have developed your message, you need to distribute it. If it's for an internal meeting or presentation, present it! If it's for external marketing, then market it! Get your message out into the open through the mediums you've researched.
Gather information on the reception of your communication. Did your message resonate with its audience? Did people understand and identify with it? What feedback and comments did you receive? As you return to the start of the communications cycle, you can use the information you collected to build a more targeted, more powerful campaign next time.
To make sure your communication is as accurate and transparent as it can possibly be, we will regularly meet up and chat with you to really get to know your business and what makes it tick. Through listening, observation and asking the right questions - something we’ve taken years to refine and perfect - we learn the passions behind the business and what makes it stand out among its competitors, then we get to work presenting it in a way that the consumer connects with and responds to. This makes the foundation of the way we write website content, media releases and newsletters, business proposals, advertising content and any other content for your business. Your communication is the heart of your online presence and reputation among people, so don’t take it lightly, take advantage of our expertise and get it done right.