Your brand is so much more than just a logo.
It is, essentially, your business’s identity. It is expressed and marketed through your social media presence, your website, your signage and everything else that people outside the business see and interact with. With all this in mind, it can be difficult to manage your brand and represent your company correctly and consistently.
That’s where we come in.
We use this info to help us give you the best recommendations for your business.
Every business needs an exceptional and compelling brand right from the start, and yours is no exception. Don’t stop at a hand-drawn logo and rhyming slogan, let us help you build a brand that your business can stand on for years to come. We can’t wait to hear all about your business, and then build an accurate, respectable and stylish brand to suit it. Then you can enjoy the experience of talking to people that have already heard of your business, know exactly what you’re about and are excited to find out more or do business with you.
Now that your business is known, perhaps it’s time to give your brand a fresh lick of paint, or simply to give it the attention and structure it needs to truly shine. Your brand is the core of your business, so it needs to be something that you can build on to take your business to new places and reach more customers. Your brand needs a team with experience to match your own, so get in touch with us and let our 20+ years of industry experience do the talking. We’ve worked in a broad range of industries and have a thorough understanding of the processes, philosophies and architecture of hundreds of different businesses, and we know how to do something unique with yours to make an impact that stands the test of time.
We follow specific processes around our branding that ensure your company can make the important decisions around what truly represents you in a brand. We can also work within or create brand architecture to make sure your branding is completely consistent and perfectly expresses what you are as a business, which then flows out into everything else you produce, resulting in a holistic, complete brand identity which acts as a pedestal your business can always continue to build on.
Click the collapsed images to expand
Who you need to target will be determined by your business objectives. Once you have clearly defined the outcome you seek in terms of the desired behaviour change amongst a specific population set then you will be able to define who you need to influence in order to deliver the outcome you are after.
Once you have decided who you need to target, you need to understand how the target audience is consuming media. Viewing behaviour is critical when selecting a mix of media platforms that will not only reach your audience, but will deliver the attention and viewability necessary to impact their behaviour.
Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun... And that is exactly what it takes to create a brand that stands out in the crowded market of today's businesses.
Whether you are starting new or getting a refresh, picking the most effective channels to communicate, share and unveil your new design/brand will really ensure you make a long lasting impression!
Every brand launch has a different story to go with it. Every bit of research, design and hard work has led to this moment, so make sure it's a success in your industry.
You might think that the big launch day is where the story ends, but it's only the beginning of your business's growth. Measuring your success and reach is what keeps it going strong!
We recognise exactly how each component of your business meshes with your brand, and our holistic approach means you are sending a consistent message across all your channels of communication. We can create or refresh a logo for you, along with a website, communication and marketing strategy, store signage and stationery. Your brand is the core of your business, so what better foundation to build it on than our 15 years of experience and unique understanding of business’s needs and visions.